China’s Fading Factories Weigh on an Already Slowing Economy. Continue reading the main story Video DONGGUAN, China — Walking around an abandoned furniture factory, Fang Minghua pointed out the workshops where several hundred employees once toiled, transforming sheets of raw wood into TV stands or wardrobes for the aspiring middle class in China and other emerging economies. The factory is relocating to a new facility two hours away, priced out by rising costs and falling orders. Mr. Fang estimated that as many as a third of the furniture factories around town had gone out of business, while many others were struggling. “The economic slowdown is real,” said Mr. The downturn in Dongguan, a once-thriving manufacturing hub, is part of the Chinese economic puzzle that global investors are trying to solve. While China has been moving away from the type of low-end manufacturing that has been Dongguan’s specialty, the protracted slump in the country’s vast industrial sector is a major threat to the nation’s already slowing economy.
OPEN Graphic Photo Mr. China's silver economy set to grow - FT Business. Watch?v=CEGEQTol5-Y&feature=youtu. How to win in China: Top brands share tips for success. The masses of new middle-class consumers in China are one of the big targets for global companies battling the sluggish economies of Europe and North America. But which companies have managed to stand out in this important market? The BBC asked global brand research company Millward Brown to find the 20 most powerful foreign brands in China, the ones that have gone in and succeeded where many others have failed. We then asked those companies to tell us the secrets of their success.
The top 20 brands Between 2011 and 2013, Millward Brown carried out almost 60,000 face-to-face and online interviews with consumers in 10 Chinese cities as part of their market research in the country. The company then analysed its findings for the BBC, ranking brands on how "meaningful", "different" or "salient" they were and how easily they came into consumers' minds. The opportunity is there for the taking.
So how do you create a brand that works in China? Get in early Understand your market Be bold City strategy. Emerging economies economist.com/video.