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U of W. Content Marketing. Compition. Persona. Tacticle. Strategic Plan. University Models. Stats Compared. Social Media Usage by Select Alumni Associations. TUAAStrategicPlan2007final. Alumni Relations: 5 Ways to Harness Social Media. An alumni relations department has the important responsibility of keeping alumni connected to the school in hopes that they will offer their ongoing support and commitment.

Alumni Relations: 5 Ways to Harness Social Media

Alumni relations can be a marketing department’s best friend. As discussed in a previous StratEDgy post, a strong alumni community supports marketing’s job of recruiting students and building strong brand awareness. Another link between alumni relations and marketing is how they have been influenced by social media and technology. Andrew Shaindlin asked an interesting question last week, “Will the Internet Obsolete Alumni Associations?”

Citing that, “Alumni are organizing – without alumni organizations.” Social media and other technological advances may necessitate a different kind of interaction between alumni and their institutions – one that mirrors the shift marketers have made from broadcast marketing to relationship building. Integrating Social Media into Your Alumni Marketing Strategy. 10 Ways Universities Are Engaging Alumni Using Social Media. Vadim Lavrusik is a new media student at the Columbia University Graduate School of Journalism.

10 Ways Universities Are Engaging Alumni Using Social Media

He is @lavrusik on Twitter and blogs at Lavrusik.com. In the current economy, job security has become somewhat of an oxymoron. Which is one reason why maintaining connections with your old university classmates, especially when you find yourself looking for a new job, can be crucial. Now universities across the country are beginning to use social media tools to engage alumni and build a network of graduates with a shared affinity for the institution. Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. 1.

Though a lot of schools offer their own database of jobs online, many universities are finding LinkedIn to be an effective tool to provide alumni with career resources. 2. Labbrand Brand Innovations. This is the 2nd article of a 6 part series on branding In the first article “Brands at Labbrand” the concept of what a brand actually is was illuminated and a holistic brand model which defines the dimensions brands interact on with different stakeholders was introduced.

Labbrand Brand Innovations

These dimensions are:1. Markets and consumers 2. Products and services 3. Communications and visual identity 4. Culture and behavior. The 4 pillars are defined as followed:Differentiation is a brand’s ability to stand apart from others. 1. 1.Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing Brand Equity (Beijing: Pearson Education Inc. 2003) 509-511. Best and Worst Design: 50 University Websites From 50 States. If you hail from the U.S., which state are you from and how would you rate the level of design from the schools there?

Best and Worst Design: 50 University Websites From 50 States

Today we’re going to jump into this topic by examining 50 website home pages, one from a university in each of the fifty states. We’ve divided the schools up into the best and worst and didn’t pull any punches when it comes to calling out bad design practices. Let’s see how your state fared! Overall Impression: Predictably Poor Design Take a look at fifty university websites and you’ll start to get the feeling that you’re seeing the same site fifty times. With a few exceptions, most of the sites below suffer from the same problems. What’s the Problem? Universities represent some of the highest concentrations of talented and intelligent individuals anywhere on the planet. I have a little bit of insight into how major universities go about creating websites, and in my experience the major problem is the same that leads to most poor corporate design: Design by Committee.