The SEO of Responsive Web Design. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we never went into the specifics of why responsive web design is so great. Responsive design has been a hot topic in online marketing for the past few months, but is it really going to become an industry standard? Short answer: yep. 10 brilliant examples of responsive design in ecommerce. There is no longer a debate over whether online retailers need a mobile site, as consumer demand dictates that brands need to optimised for small screens.
However there are still several different options facing brands that want to create a mobile optimised site. Responsive design is seen by many as being the future of web design, and we previously looked at 11 gorgeous examples of the technology and asked several experts whether site owners need to adopt it. But the examples we’ve seen suggest that responsive design is currently more popular among design agencies and artists, while major ecommerce retailers have been slow on the uptake. Ecommerce Website Redesign Checklist. The ecommerce website redesign checklist. How to Research your Ecommerce Competitors.
Many ecommerce business owners have told me that they pay little attention to their competitors.
Most said that they did not have time, or that their competitors’ tactics did not matter to them. But you should regularly monitor your competitors’ businesses, for the following reasons. Locate new products. Lessons from the Amazon Redesign. Amazon has redesigned its website — improving aesthetics, usability, and merchandising.
Changes in Amazon’s graphic design and how it displays navigation menus offer a few basic lessons about site-presentation trends that may help small and mid-sized online merchants with their own site designs. Arguably, the Amazon website was long overdue for a redesign. The site looked dated. Specifically, the use of color-reflected design originated a few years ago. Its glossy buttons were also reflective of common style choices from the early part of the decade. The Amazon site had grown stale and dated. By contrast, the new Amazon site, which began showing up to Google Chrome and Apple Safari users last week, demonstrates several current trends in ecommerce site design. 23 Tools to Test your Ecommerce Site.
Does your ecommerce site need a checkup?
Testing can help you gauge your site’s performance and your customers’ experience. Best of all, many testing tools are either free or relatively inexpensive. Here is a list of tools to test your website. There are usability tools to test customer behavior. And there are performance tools to measure a website’s speed, browser compatibility, and search-engine-optimization performance. Usability Testing Concept Feedback. Google Analytics Content Experiments. PART 1: 10 Most Common Mistakes in E-Commerce Design. Posted by jtolman to on November 29th, 2012 Great web design is all about improving the experience for your customers.
There are several things to consider when you start your ecommerce company, even if you are just evaluating the one you already have. Most of the common mistakes that are made are easily avoidable, yet not always recognized. By taking a look at these 10 most common mistakes that e-commerce companies make, you can learn how to amend what’s already on your website or steer clear of these mistakes for the future. 1. The Problem: When you own an ecommerce business, as opposed to a brick and mortar store, your customers cannot physically touch the item, feel its weight, and look at it from every angle. The Solution: Rather than just listing the name of the item with one or two points, anticipate the type of questions that your customer would ask.
Designer Tip: Use descriptive words rather than simply technical terms to influence the consumer’s decision. Shopping Cart Abandonment Surveys. Shopping Cart Abandonment Surveys How many people abandon shopping carts on your website?
Website and shopping cart abandonment is a significant issue for many e-commerce companies as well as traditional companies that rely on online registration. Understanding why people abandon carts and registration pages, and developing ways to address their concerns can help you increase your conversion rates considerably, thereby cutting costs and improving sales. Using eSurveysPro to survey your website visitors is easy and effective. When the visitor leaves your site, survey them on the next webpage they see, or use a separate pop-up window. Some Factors Influencing Abandonment Rates According to various research reports, abandonment rates can be as high as 67%. These statistics, however, represent a number of different sites, and may not be applicable to your site. Ecommerce web design: 20 essential tips. We've all been there.
You're looking to buy something online, and a nice product at a great price pops up in Google. You click through, take one look at the site ... and bounce out of it quicker than an Olympic trampolinist. Other times you may land on a beautiful site, a piece or art almost, but after being timed out going through the maze of a checkout process you move on. Ecommerce web design is not just about making an online store aesthetically pleasing (although that helps). More important is the undeniable fact that the quicker the customer can get from landing page to completed order, the more likely they are to get to the end and give you their money. Here are a few key tips I have picked up in the course of designing, building and running a number of ecommerce websites.
10 brilliantly responsive ecommerce sites. Mobile use of the internet is exploding and it's expected to overtake desktop access by 2014.
The disparate screen sizes and range of devices available is overwhelming, but it’s a challenge online retailers need to address. Put simply, most of their customers will soon be purchasing goods from either a mobile or tablet device. Given the rapid growth of mobile in developing countries such as China, those who are agile may even be able to tap into new and very lucrative markets. Design once, sell everywhere While many larger retailers have introduced native apps to complement their website, this option is not usually feasible for smaller retailers.