Puppies And Infographics: Social Networking vs. Social Media. There was a time when I thought social networking and social media were synonymous. Lately, I’ve come to think we can make a useful distinction here- because when “social media” was young in 2008 and 2009, it was dominated by CONVERSATIONS on Twitter. But now, Facebook and Pinterest are moving us toward CONTENT.
What is media? What is networking? There are many definitions for media, but here’s what I think is most useful: Media (n.) The means of communication that reach large numbers of people, such as television, newspapers, and radio. So should social MEDIA refer to social sites that are more multimedia, and those which reach the masses? Should social NETWORKING refer to social sites that are primarily relationship-building? As Pinterest and Facebook have driven home the value of viral content (puppy pictures and infographics), I’ve come to think there’s a big different between the social platforms that do a great job with media and those that are more predominantly conversational. Social Media ROI: How To Define a Strategic Plan. As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!
Following the Social Media Strategy Funnel Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy. Start by following the social media strategy funnel. "80 percent of marketers incorrectly begin with tactics instead of goals. " Like most marketers, you probably began using social media because it was new and fun. Confess already. Stop the madness! Mapping a Social Media Strategic Plan Start social media planning like any other strategic plan.
Note: Red circles depicted on the chart above denote the step number below. Next Steps... CW Bulletin Kuenn. Being active on social media networks has become commonplace for organizations and brands of all sizes. With millions of consumers at their fingertips, many organizations have caught on to the power of social media. However, for the number of brands that are successful implementing social media strategies, there are even more who are missing the mark. Organizations often fall short on implementing social media strategies because they do not have a strategy at all. Without a well-thought-out and researched social media content strategy, it is too easy to let social media content take a backseat to other projects. Unfortunately, many organizations learn the hard way that social media is not a “set it and forget it” deal. Success with social takes research and planning. To maximize success, there must be a strategy and plan in place. 1. 2. 3.
Where does your audience hang out online? Additionally, be ready to do some keyword research. 4. 5. 6. How To Organize A Social Media Content Strategy. Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment. Social media has developed to the point that it is now more than putting a message out online and hoping for the best. Because the users are smarter and have made social media a part of their lives, it is up to companies to make the most out of every post and update they publish.
Social media management is a constant and ongoing process due to the nature of the instant, online world in which social networks live. Brainstorming Using employees in different departments can be a great benefit to your company’s social media strategy. Go With What Works It has been shown that photos and videos can draw more engagement than text-only updates, so this needs to be taken into consideration.
58 Social Media Tips for Content Marketing. These 58 Social Media Tips will Explode your Content Marketing. You've heard it a million times, right? -- "Content is King". Makes sense. But how exactly do you create "kingly" content? And how do you use Social Media to spread the word about your "kingly" content? The social media tips below will help. Social Media Tips for Content Marketers Let's face it, without quality content your followers will ignore you & gravitate toward something more interesting.
I found a presentation on Slide Share by Content Marketing Institute that can teach you how to avoid that fate. Here are the tips listed out with some examples for each social network.The slideshow itself is embedded at the bottom of this post. Facebook 1. Even if your product category is naturally interesting, execution is very important. 2. Short messages stand out on Facebook -- but long messages work if they're compelling. 3. Page Post Targeting (PPT) is a new service from Facebook that allows you to handpick your audience, allowing you to deliver a clear message to a smaller group. 4. Twitter 5. 6. Brian Carter's Guidance on Social Media Based Content Marketing and SEO. "First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important? "* Editor's Note: I found this article by *Brian Carter, author and a frequent social media conference speaker...
It is so compelling in such a short amount of space I wanted to share it with the ADM professional Community. --RP Social Media Content Marketing and Search Engine Optimization (SEO) by *Brian Carter I created this diagram (in the course of a recent post-Penguin SEO audit) to help you understand how to interconnect your social distribution networks while also getting an SEO link benefit. Social Media vs. Let’s break it into two things- social media vs. social networking. The point is that great content stimulates conversation. A lot of people say social media is about conversations, but we've seen a big movement toward content marketing also, and the relationship between the two is clear: content creates conversation.
Social Media Distribution vs.