6 Creative Ideas for a High Impact Twitter Campaign - Helios Design. While it’s essential to have a long term twitter strategy in place, a well-crafted twitter campaign can often inject new life into your online presence, boost your fan size and bring brand engagement to a whole new level. Here are 6 great twitter campaign strategies which we have selected based on the following commonalities: Fairly inexpensive to runHighly interactiveCan be coordinated entirely in-house South African ecommerce retailer, Kalahari.com, engineered a twitter game of ‘Pass the Parcel’ on August 23rd 2013 to celebrate its 15th birthday.
Customers were invited via mailer and Facebook to join the game: To enter, users had to follow @kalaharicom and tweet #kalahari15 throughout the day. Towards the afternoon, twitter was abuzz with hundreds of #kalahari15 tweets every minute, a trending hashtag and lots of spontaneous campaign discovery. Idea 2: Use group momentum to fuel a campaign Sometimes the success of a campaign lies in the power of the crowd. The result? The result? Cdnp_005238. Research. B2B-Lead-Generation-Report-2013. Win/Loss Analysis Tactics for B2B Software Marketers.
ByEd Chopskie Winning a deal is usually celebrated and losses are quickly forgotten. Unfortunately, losses are a part of the sales cycle, but most software companies do not put much energy into understanding exactly why they lose deals. About the Authors Ed Chopskie is the VP of Marketing for an enterprise security software company in San Francisco. Ed has held a number of VP of Marketing roles with both public and private B2B software companies in his 15 years with software companies. Jigsaw Business Contact Directory of Business Contacts and Company Information.