65 Inventive Social Media Campaigns - From Social Media-Based Shops to Facebook Tourism Tactics. 5 Innovative Facebook Campaigns to Learn From. The Social Marketing Series is supported by Campaigner®.
Campaigner® email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Visit www.campaigner.com to learn more. If you’ve tried to run a campaign on Facebook and were frustrated by its poor results, you’re not alone. Facebook‘s ads have a pretty poor performance record and its ads continue to be cheap, though plentiful. The good news is that Facebook is working hard to improve its ads’ performance. The idea is that marketers can learn from each other as they try to navigate Facebook, which is terra incognita for everyone since it’s so new. 1. Bahrain Telecommunications Co., a.k.a. Batelco aired two trailers for the video in movie theaters and online in September 2010. 2. Those conversations then ran on a Fashiontag Page on Facebook. 3. 4. It turns out, a lot of users were up to the challenge.
6 Creative Ideas for a High Impact Twitter Campaign - Helios Design. While it’s essential to have a long term twitter strategy in place, a well-crafted twitter campaign can often inject new life into your online presence, boost your fan size and bring brand engagement to a whole new level.
Here are 6 great twitter campaign strategies which we have selected based on the following commonalities: Fairly inexpensive to runHighly interactiveCan be coordinated entirely in-house South African ecommerce retailer, Kalahari.com, engineered a twitter game of ‘Pass the Parcel’ on August 23rd 2013 to celebrate its 15th birthday. Customers were invited via mailer and Facebook to join the game: To enter, users had to follow @kalaharicom and tweet #kalahari15 throughout the day. Towards the afternoon, twitter was abuzz with hundreds of #kalahari15 tweets every minute, a trending hashtag and lots of spontaneous campaign discovery. Idea 2: Use group momentum to fuel a campaign Sometimes the success of a campaign lies in the power of the crowd. The result? The result? 7 Twitter Marketing Campaigns to Learn From. While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes.
There are a number of winning Twitter strategies used by top brands, but those same companies tend to mix up the types of individual marketing campaigns they run on Twitter, whether paid or organic. Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald's Canada and appbackr. Read about their successes below and share your brand's Twitter campaign victories in the comments. 1. American Airlines: Celebrate Successes with a Hashtag In celebration of the 30th anniversary of its AAdvantage loyalty program, American Airlines ran a Twitter contest called "Tweet to Win 30K Miles. " "Given a valuable enough incentive, users will complete several registration steps for entry.