Business Process Management Journal | Building an enterprise process view using cognitive mapping. How to Build a Content Marketing Strategy. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns.
The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for your or your client's site. Why should you care about content marketing? According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of B2B (business to business) companies are planning to increase their content marketing spending in 2013. 1. 2. 3. 4. 5 Content Marketing Strategies to Fill Your Editorial Calendar. Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans. What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs? The answer is to employ a mix of the following five content marketing strategies.
These strategies will enable you to extend your content marketing budget while filling your editorial calendar. The key is to create a mix of content and to integrate other people’s work in your content marketing to expand your offering. Create evergreen content. By using a combination of these five content marketing strategies, you’ll be able to maximize your content creation budget in a way that provides variety for your target audience and fills your editorial calendar with engaging information. Are you using any of these five content marketing strategies?
Happy Marketing, Heidi Cohen Related Articles. 26 Actionable Content Marketing Options and Tips [Chart. Has the need for fresh content got you wondering how to maximize the effectiveness of your current offering as well as where to find new options. Well–help is here! Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included.
(Note: Usage percentage is based on Content Marketing Institute and MarketingProfs 2013 content marketing research.) 26 B2B Content Marketing Options ©2012 Heidi Cohen – Riverside Marketing Strategies – To use this chart, you must link it to this post.) As you plan your B2B content marketing, integrate these five tips to improve content efficiency. Plan your content marketing to maximize efficiency for related content creation. Utilize a variety of content marketing formats to offer prospects a variety of doorways into your information. Do you have other suggestions for forms of B2B content marketing? Content Marketing Must Have Checklist. 60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs. This growth is largely attributable to the fact that content marketing supports building brands, acquiring leads and retaining customers.
Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process. As a marketer, how can you ensure your content marketing effectively meets your needs? To help, here’s a twelve-step content marketing checklist that’s a must-have tool in your content marketing arsenal. Determine your business goals. How will your content marketing fulfill these needs? Content marketing is effective at persuading customers to buy products by supporting their purchase and post-purchase needs.
Is there anything else you think should be added to this content marketing checklist? Happy marketing, Heidi Cohen. Creating a Strategic Content Marketing Plan. By Taylor Radey | Posted | 13 Comments | Filed in: Content Marketing Henry Ford and the assembly line. Steve Jobs and the personal computer. Larry Page, Sergey Brin, and Google’s algorithms. The common thread among these inventors and innovators is the desire to work smarter, not harder—either through enhanced processes, more powerful tools or better strategies. Throughout history, just when mankind thinks they’ve reached their limits, they reinvent the game, leaping forward to a new era of productivity. Content marketing is reaching a similar threshold: One by one, marketing teams are realizing they can’t produce enough content, fast enough, to outrun the SEO game.
As my colleague Mike Kaput (@MikeKaput) explains, “Ravenous crowds want more content. Add your team’s other responsibilities to the mix, and the reality is unnerving. “Eighty-one percent of all inbound teams contain fewer than six people. As Warren Buffett puts it, “In a chronically leaking boat, Rethinking Your Content 1. 2. How to Bring Your Content Marketing Strategies to Life. Best Practices for Creating a Content Marketing Strategy.
Executive Summary Content marketing strategy doesn't create itself—it's the result of careful planning, strategizing and execution. As Social Media and Content Strategist at Babcock & Jenkins Carmen Hill explains: "Whether it's a targeted campaign or comprehensive program, you need to plant a strong foundation of content that attracts prospects at every stage of the buyer's journey, seeding awareness and nurturing ongoing interest. " To get a comprehensive overview of the most effective content marketing strategies, we held an online discussion with some of the best and brightest thought leaders, including Marketing Interactions' Ardath Albee, DocuSign's Meagen Eisenberg, Heinz Marketing's Matt Heinz, and The Funnelholic's Craig Rosenberg.
What we learned is guaranteed to help all marketers develop and deploy appropriate strategies for content across all channels and lead life-cycles. The topics we covered are below; answers have been edited for brevity. Checklist 1. Gain C-Level buy-in.