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Official Google Website Optimizer Blog. Checkout the Amazon Way. The design of your checkout page determines the ease and probability with which customers succeed to convert.

Checkout the Amazon Way

Recently, Amazon.com underwent a noteworthy checkout page redesign. As one of the world’s largest online retailers, Amazon has accumulated valuable knowledge about their customers’ conversions. This post gives you an in-depth look at its before and after checkout page, as well as expert tips to use for your own redesign. Elements of a Checkout Page All elements of a checkout page should encourage, inform, and guide a visitor towards conversion. Web analytics, Conversion & Usability Blog. The Daily Egg – Conversion Optimization and Design Advice for Small Business. Site Search. The @KISSmetrics Marketing Blog.