Critical price mass free trend Chris Anderson. The Web Is Dead. Long Live the Internet. Who’s to Blame:Us As much as we love the open, unfettered Web, we’re abandoning it for simpler, sleeker services that just work. by Chris Anderson You wake up and check your email on your bedside iPad — that’s one app.
During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. You’ve spent the day on the Internet — but not on the Web. This is not a trivial distinction. A decade ago, the ascent of the Web browser as the center of the computing world appeared inevitable. But there has always been an alternative path, one that saw the Web as a worthy tool but not the whole toolkit. “Sure, we’ll always have Web pages. The Long Tail - Wired Blogs. Sun, 08 Nov 2009 00:46:19 “Priced and Unpriced Online Markets" by Harvard Business School professor Benjamin Edelman.
Discusses tradeoffs in market such as email, IP addresses, search and dial-up Internet. "Reminiscent of the old adage about losing money on every unit but making it up in volume, online markets challenge norms about who should pay, when, and why. " I found this typically academic: dated, dry and pretty unilluminating. But it got published in The Journal of Economic Perspectives. LeadSloth on Marketing Automation. Today Genius.com announced a free version of their Marketing Automation system.
Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Let’s first look at the features of the free versions: So these offerings are closely matched. Why Free? Why are they doing this? The product scope of all marketing automation vendors is quite similarThere is severe competition (30+ vendors)Land grab is common, where vendors lower prices to get customers on boardIndustry consolidation is starting (Market2lead acquired, LeadGenesys refocused) My take: even though your project may be too large for these free versions, you may get a better deal for paid versions from whichever vendor.
Will Other Vendors Follow? Because the cost of offering a free version is low, other vendors may also want to create a free offering. So What Does It Mean For You?