Build Your Own Apple II Lookalike Watch. Jeremy ☁️ sur Twitter : "Make your own Apple II watch. This is insanely great.... via @lifehacker. Netflix propose une montre connectée. Le gadget qui affole les compagnies aériennes, Tourisme - Transport. Les joies de la classe économique en avion passent tout d'abord par la place disponible entre les rangées de sièges.
Pour les personnes dépassant une certaine taille, cet espace devient vite un jeu d'ajustement pour les genoux. Et quand le passager situé sur le siège avant décide d'incliner son dossier, le monde se rétrécit un peu plus encore. C'est ici qu'intervient un gadget vendu aux Etats-Unis pour 21,95 dollars : le « Knee Defender » (traduisez le « Protecteur de genoux »).
Il s’agit de deux petits clips en plastique qui s’insèrent sur les bras de la tablette intégrée, empêchant le siège avant de basculer (voir vidéo ci-dessous). Une pratique plutôt mesquine, source potentielle de conflit entre les passagers. L’affaire est donc remontée au niveau de la FAA (Federal Aviation Administration, l’administration en charge du transport aérien aux Etats-Unis), qui a estimé que les compagnies pouvaient parfaitement interdire l’utilisation d’un tel dispositif. IKEA Spoofs Apple And Shows You Why Its 2015 Catalogue Is The Best Gadget Ever. IKEA Singapore’s promo video for its 2015 catalogue is sure to make you smile for at least two reasons.
Firstly, its an excellent parody of Apple’s (already heavily parodied) product ads. Secondly, it uses digital catch-phrases like “original touch interface”, “eternal battery life” and “loads instantly with zero lag” to remind us that traditional mediums like print are sometimes more engaging, effective and compelling than their digital counterparts. Check it out below. IKEA couldn’t have timed it better with Apple’s iPhone 6 launch less than a week away. BBH Asia Pacific is the agency involved. Experience the power of a bookbook™ "Ad Retargeting. If you have the feeling that ads are stalking you more than ever, you’re right.
Facebook pioneered advertising based on social signals (clicking “Like us on Facebook”). Recently they’ve embraced old-school ad retargeting too. Ads are popping up in news feeds and sidebars not just based on Likes, but also because of other websites users visited in the past. Twitter recently announced a similar move. Ad retargeting has been in the marketer’s toolkit for years. As ad targeting gets more sophisticated, in theory this will create a better ad experiences for everyone: the right message to the right audience at the right time. Marketers will also face increasing consumer backlash against stalking. I’d love to hear your thoughts on where we’re headed with ad retargeting and customized advertising in general.
Also, this week’s cartoon was inspired by an email from a couple readers (who wanted to stay anonymous). (Marketoonist Monday: I’m giving away a signed print of this week’s cartoon. Do You Have to Wake Up Yet? Timetosignoff. 3e de nos visiteurs du mercredi, notre très aimé Thierry Richard, tenancier du délicieux blog gastro-esthète Les Chroniques du Plaisir et fondateur du cercle des Grands Ducs, nous livre tous les mois une de ses adresses parisiennes favorites.
C'est parti. Lazare. C'est le momentum gastronomique de la rentrée, la montée de mayonnaise la plus sauvage de septembre : un chef étoilé (Eric Fréchon, 3 étoiles au compteur du Bristol) plante ses casseroles au beau milieu d'une escale ferroviaire (la gare du Saint éponyme) ! On le retrouve donc aux commandes d'une brasserie chic et contemporaine filant dans son joli décor la métaphore de la cuisine familiale en dressant sur ses murs vaisselle blanche et culs de bouteilles. L'addition sera ce que vous en ferez, des Moules à la crème (16 €) à l'Entrecôte de veau (35 €), la carte fait le grand écart. Timetosignoff. "The Future Of Advertising. August 18th, 2013 • advertising • 22 Comments One of the more memorable scenes from the 2002 movie Minority Report was a dystopian view of advertising in the year 2054.
The protagonist, John Anderton, walks through a mall, where retina scanners match his identity with purchase history so that billboards can pitch personal ads to him as he walks by. Consumers have been dreading this and marketers have been salivating over this ever since. We won’t have to wait until 2054. Much of the technology is already here. A marketing firm called Renew caught flak last week in London for using WiFi-equipped recycling bins to track all the smart phones that passed by. Renew has referred to these MAC addresses as “cookies” for the offline world. While Renew pulled back from the trial, there will be more experimentation in personal advertising ahead.
As with any new technology, the opportunity is in how the marketer wields it. I’m interested in your thoughts on where marketing and advertising is headed. « Les Tontons flingueurs » en quelques répliques culte.