Plant Seeds Online to Cultivate Your Brand. Whether you're branding yourself or a product, it's a good idea to consider planting seeds around the web so you can connect to more people in more places. What do I mean by this? Well, consider your own online activity. Maybe you have a website or a blog. Consider this to be your hub, the place you want people to come to connect with you or your brand. Take the Jeep Community, for instance. Join over 624,000 marketing professionals, and gain access to thousands of marketing resources!
After 10 years working in marketing as a copywriter at several traditional advertising agencies, enough was enough. Since going out on my own, I’ve helped launch a makeup brand at a national department store, been retained to develop, plan and brand a careers website for the Canadian trucking industry, and formed strategic partnerships with a few local agencies. Many thanks to Ann for inviting me to post alongside some of the brightest minds in the biz. SMM Magazine Blog. When is the Best Time to Tweet? September 11th, 2013 By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Much like any other marketing campaign, Twitter shares one critical ideology—maximum exposure. When you tweet, are as many people seeing it as possible? If we put in the effort to carefully craft influential and noticeable tweets, we certainly would want to make sure they are […] Blending the Art of Marketing with the Science of Technology August 28th, 2013 By Jeff Schick, Vice President, Social Software at IBM Investments in IT have long been the domain of the CIO, but all of that is changing as CMOs increasingly impact IT investments in today’s social and digital world. 8 Mandates for Social Media Marketing Success—#8: Continue Listening August 14th, 2013 By Eric Fletcher, Chief Marketing Officer at McGlinchey Stafford All listening is not created equal. 8 Mandates for Social Media Marketing Success—#7: Ensure Value July 31st, 2013 July 17th, 2013 July 3rd, 2013.
Small Business Podcasting Sadly Underutilized. The hype over this thing called podcasting tipped long ago. So much so that you either don’t hear much about it anymore in the media or you hear that it’s so last year. While it’s true, the bloom of newness is off the podcasting rose, the usefulness as a marketing tool for the small business is better than ever. Looking at the traditional podcast format, much like a radio show hosted by a passionate host, a lot of small business folks miss the potential for their business. Let me break down what podcasting is from a marketing point of view. It’s the use of simple tools to create multi-media content, engage prospects and customers alike, and open doors to strategic partners like never before. If any of those things sound like useful objectives, then podcasting is for you.
Don’t get hung up on the radio show thing so much as on the ability to easily create great content. Here’s how I would suggest you think about podcasting. A few tools to get you started Don't miss a single word!