Storytelling-V. 5 Ideas. 5 Blogs. 5 Days. Good storytelling and why "commodity" is a state of mind. Brand Stories Define Us. By Karen Hegmann Just as a good Hollywood movie can draw us in as willing participants into the depths of its plot, so too can a good brand make us feel as if we’re part of something much larger than ourselves.
The best movies are often defined by great characters – characters who spend their time facing challenges and overcoming obstacles in an effort to find that special someone or something that will bring meaning to their lives. Memorable movie characters are often ruled by emotion and are driven by an underlying need to make a difference in the world. Vom Status-Update zum Story-Bogen - vi knallgrau Blog.