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Instagram. Maryann McFadden | Author of The Richest Season and So Happy Together. Amazon. Amazon. She Walks in Beauty: A Woman's Journey Through Poems (9781401341459): Caroline Kennedy. Top books to read for the coming year. As a slight departure from my usual format today I wanted to draw your collective attention to some of the great content in terms of books that I read this year (most of which were also published this year) that had an impact on my view of the power of the technology business… or were directly applicable in my business. I’ve enclosed a short blurb about each book from Amazon (as well as link directly to each of the books to make it easier to lay your hands on them) as well as my own thoughts about each and why you should take the time to read them. With the exception of the first book on the list, these are in no particular order….

But if you read only one book off this list make it the first one…. Enchantment will change your life… now on to the list. 1. Enchantment: The Art of Changing Hearts, Minds & Actions – Guy Kawasaki As I mentioned at the onset, this was far and away the best book that I read this year. 2. 3. 4. 5. 6. 7. Amazon Description: The rules have changed. 8. 9. 10. 11. 33 Must Read Social Media and Marketing Books: The Ultimate Summer Reading List for Marketers. Summer is nearly here so before you head on vacation be sure to purchase or download one or all of these amazing social media and marketing books. This list includes “classics” such as Socialnomics and Trust Agents as well as newly released books from some of the biggest names in the business.

So what are you waiting for, go ahead and dig into the list. NOTE: All of the title links direct to Amazon where you can purchase these fantastic books. However, none are affiliate links. The goal of this list wasn’t to potentially make a few dollars but rather give some exposure for the authors. Launch: How to Quickly Propel Your Business Beyond the Competition – Michael A. Launch: How to Quickly Propel Your Business Beyond the Competition reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining marketing messages.

New New Media – by Paul Levinson Be Do Sale – Erik Luhrs No Time Marketing – Alyssa Dver. Whatever You Think, Think the Opposite (9781591841210): Paul Arden. Hegarty On Advertising — Turning intelligence into magic.