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Lots of people are selling happiness these days as if it were a marketable commodity. But in her hip self-transformation book, Add More ~ing to Your Life , motivational speaker and life coach Gabrielle Bernstein truly shows you how to make happiness a way of life. Ms. Bernstein is bringing happy back.
amazon
amazon
James Laughlin must be turning in his grave. New Directions, one of the greatest presses in 20th Century literary history, has sunk to the wrong directions now in the 21st: they are letting marketing triumph over literary ethics and literature itself: This "Love Poems" is just a slick deceptive cover of Neruda's single book, "The Captain's Verses," which in itself is a great book, an important book in Neruda's oeuvre, with a good translation by Donald Walsh-- but to be so deceptive and re-title it as a marketing gimmick? I returned this book to Amazon after I found out what was underneath the false cover. They say "in later editions, these verses became the most celebrated of the Noble Prize winner's oeuvre" In later editions?She Walks in Beauty: A Woman's Journey Through Poems (9781401341459): Caroline Kennedy: Books
In She Walks in Beauty , Caroline Kennedy has once again marshaled the gifts of our greatest poets to pay a very personal tribute to the human experience, this time to the complex and fascinating subject of womanhood. Inspired by her own reflections on more than fifty years of life as a young girl, a woman, a wife, and a mother, She Walks in Beauty draws on poetry's eloquent wisdom to ponder the many joys and challenges of being a woman. Kennedy has divided the collection into sections that signify to her the most notable milestones, passages, and universal experiences in a woman's life, and she begins each of these sections with an introduction in which she explores and celebrates the most important elements of life's journey. The collection includes works by Elizabeth Bishop, Sharon Olds, Edna St. Vincent Millay, Mary Oliver, Pablo Neruda, W. H.
As a slight departure from my usual format today I wanted to draw your collective attention to some of the great content in terms of books that I read this year (most of which were also published this year) that had an impact on my view of the power of the technology business… or were directly applicable in my business. I’ve enclosed a short blurb about each book from Amazon (as well as link directly to each of the books to make it easier to lay your hands on them) as well as my own thoughts about each and why you should take the time to read them. With the exception of the first book on the list, these are in no particular order…. But if you read only one book off this list make it the first one…. Enchantment will change your life… now on to the list.
Top books to read for the coming year
33 Must Read Social Media and Marketing Books: The Ultimate Summer Reading List for Marketers | Business 2 Community
Summer is nearly here so before you head on vacation be sure to purchase or download one or all of these amazing social media and marketing books. This list includes “classics” such as Socialnomics and Trust Agents as well as newly released books from some of the biggest names in the business. So what are you waiting for, go ahead and dig into the list. NOTE : All of the title links direct to Amazon where you can purchase these fantastic books. However, none are affiliate links .
Hegarty On Advertising — Turning intelligence into magic
John Hegarty is one of the world’s most awarded and respected admen. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today. In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle.