A Step-by-Step Guide to Build Domain Authority Using Content Strategy. Build Domain Authority Using a Content Strategy? Domain authority (DA) is a measure of how well a website is trusted by search engines. It is calculated by a variety of factors, including the number and quality of backlinks, the amount of traffic the website receives, and the age of the website. A content strategy is a plan for creating and distributing content that will attract and engage your target audience. A good content strategy can help you build domain authority in a number of ways: By creating high-quality content that is relevant to your target audience. High-quality content that is well-written and informative will attract visitors to your website and encourage them to stay longer. This will help to improve your website’s traffic and engagement, which are both factors that Google considers when calculating DA. Here are some tips for building domain authority using a content strategy: Start by creating a content calendar.
[Read more: What is Domain Authority? Mission and Goals.