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Réalitée Augmentée

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Strange Beasts. Snapchat's new world lenses are its biggest push into augmented reality. Snap Inc. is a camera company, and on the day of F8, Facebook's annual conference for developers, they want to remind the tech industry, Wall Street, and their loyal users of that mission.

Snapchat's new world lenses are its biggest push into augmented reality

Snapchat is launching new world lenses, an expansion of its world lens feature (released just ahead of Spectacles in November) that puts animated objects like vomiting rainbow clouds in the real world, as seen through your smartphone. The big change is that these lenses (and the images in them) move and change as you move, making them slightly interactive. The feature means Snapchat users can interact with their surroundings similar to how they would on Pokemon Go, but this time with a little less Pokemon and much more Snapchat. One lens, for example, allows you to plant seeds on the ground, which then turn into flowers. HYPER-REALITY. Hospital makes $119M bet on virtual, augmented reality training center. The University of Nebraska Medical Center has broken ground on a new $119 million facility meant to help physicians and nurses train for next-generation care delivery using emerging virtual and augmented reality technology.

Hospital makes $119M bet on virtual, augmented reality training center

The Omaha-based Davis Global Center will deploy various simulation platforms to help optimize medical training for clinicians, with an eye toward ultimately improving quality and safety, officials said. "Learners do best by having experience, whether it’s learning how to play a sport, a musical instrument or, in my case, do cardiac surgery," UNMC Chancellor Dr. Augmented Reality Is A Game Changer For Self-Improvement  Why do we always conform to our habits and never follow through?

Augmented Reality Is A Game Changer For Self-Improvement 

How do we stop compromising our growth for what we find to be convenient? I believe augmented reality (AR) is the tool for self-improvement. Augmented Reality is Going to Change Soon, and this is what Apple is About to Do. Let’s start with some background.

Augmented Reality is Going to Change Soon, and this is what Apple is About to Do

Virtual Reality and Augmented Reality are one the most popular and growing trends in IT. According to Digi-Capital, AR market could reach 120 Billion US$ BY 2020. While VR require headset and many companies entered this domain (facebook with Oculus acquisition, Samsung with the GearVR, Google with DayDream VR, HTC with Vive, Sony with PSVR), AR at it’s basic doesn’t require additional hardware than mobile. Unlike VR, AR is still not the big companies’ battle ground. Google bets on VR and developed the VR Daydream in order to become the standard operation system for VR (like Android for VR). The First Decade Of Augmented Reality. In February 2006, Jeff Han gave a demo of an experimental "multitouch" interface as a "TED" talk.

The First Decade Of Augmented Reality

I've embedded the video below. Watching this today, the things he shows seems pretty banal - every $50 Android phone does this! - and yet the audience, mostly relatively sophisticated and tech-focused people, gasps and applauds. What is banal now was amazing then. Retailers Use Augmented Reality, High Tech To Lure Shoppers. When you walk into sustainable fashion brand Reformation's new store in the Mission district of San Francisco, you might be surprised to notice there is no cash register, and just one size of each clothing item is on display.

Retailers Use Augmented Reality, High Tech To Lure Shoppers

There are also screens — lots of screens, inviting you to touch them. Reformation has five stores across the country, but this newly opened location is the first to go high tech. ModiFace invests in developing augmented reality, artificial intelligence talent at U of T Engineering - U of T Engineering News.

Augmented reality startup ModiFace is investing $4 million to create new undergraduate and graduate student internships, and to support leading research at U of T Engineering.

ModiFace invests in developing augmented reality, artificial intelligence talent at U of T Engineering - U of T Engineering News

The company, founded by Professor Parham Aarabi of The Edward S. Rogers Sr. Department of Electrical & Computer Engineering, uses augmented reality (AR) and artificial intelligence (AI) to build advanced facial visualization software for the beauty and medical industries. ModiFace technology powers over 100 AR applications by Fortune 500 brands including Sephora, L’Oreal, Allergan, Vichy and Clairol, among others. “The future of ModiFace is highly dependent on our access to the best AR engineers in the world,” says Aarabi.