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Rita Gibson

Video Boosted the Online Marketing Star. The easy proliferation of online videos—thanks to the advent of video-share websites like YouTube—gave businesses added potential to promote their services or products in simple, bite-sized clips.

The easy proliferation of online videos—thanks to the advent of video-share websites like YouTube—gave businesses added potential to promote their services or products in simple, bite-sized clips. – yeahlocal

If video is something you’d like to incorporate into your marketing efforts, here’s a few bits of information you’ll need to know: Videos are the perfect medium for quickly getting your point across to your audience and expressing yourself in ways that you can’t do with text.

Video Boosted the Online Marketing Star

You can even establish strong connections with your audience and stimulate lasting emotions, if done the right way. Creating compelling videos can attract more attention as these are more likely to be shared by your audience than written blog posts. Thus, videos give you the opportunity to build relationships with new customers and expand your reach.

Infographics for SEO: A Quick Look.

A good number of people think that infographics should be kicked from anyone’s SEO strategy, citing that they must be replaced altogether by on-page visual elements. – yeahlocal

Why Outsource SEO Content Writing? It’s no secret that content writing is a vital SEO tactic for success.

Why Outsource SEO Content Writing?

Companies, however, sometimes face a two-pronged dilemma with regard to this: create content in-house or have someone else do it. Alluding to the latter, there are some definite perks to outsourcing content creation. Focus, Focus, Focus – Businesses can reorganize their wits and focus on the things they do best. Unless the company’s specialization is content writing per se, they cannot put a lot of effort on trying to come up with engaging content and then leave behind more important matters (i.e. running the business). Establishing a Local Online Presence.

For a local business, the digital world is a friend. Today, the number of people who search for local businesses online continues to increase, and majority of those searches are done on a mobile device. – yeahlocal

Internet Marketing Helps With Business Growth. In the past, if you wanted to do Internet marketing, all you needed to do was set up a website.

In the past, if you wanted to do Internet marketing, all you needed to do was set up a website. Times have changed though. Access to the internet has evolved. – yeahlocal

Times have changed though.

Internet Marketing Helps With Business Growth

Access to the internet has evolved. PCs, tablets and phones offer opportunities to expand awareness of you and your business. Social Media Relates to Other Online Tools.

It’s easy to see today how businesses need social media. It has been a powerful tool in gaining attention and traffic, showing no signs of stopping anytime soon. Social media gives businesses the opportunity to become a part of a customer’s online experience apart from the usual channels. – yeahlocal

Working With Internet Marketing Companies. To many businesses, internet marketing companies are essential allies needed to survive in a highly competitive industry.

Working With Internet Marketing Companies

Better Localizing for Your Business. Business operators may want to think of how they can be of better service to their community and nearby areas.

Better Localizing for Your Business

This can be essential when a more local market is desired for your product or service – but being found in the first place requires local search engine optimization through Atlanta marketers. Here are some effective tips you can use to your advantage: Correct Particulars Information You can build on your local SEO foundations by spreading your business contact information to the right places. See to it that your customers, suppliers and business associates are aware of your company name, address and phone number or NAP.

Link-Building One of the factors that search engines check is a site’s trustworthiness. Content Generation Tips to Captivate Your Audience. Money-Saving Marketing Tips for Small Businesses. Fixing Errors with Local Directory Listings. For many shops, restaurants and service providers, local SEO is a driving force to get customers to find their business.

Fixing Errors with Local Directory Listings

Getting to the front of a web search when a potential customer in their area is looking for goods or services they provide is critical to attracting new business. The first step in doing this is to take control of your business’ online presence with local sites.The Importance of Your NAP Your online NAP is the name, address and phone number of your business. Third-party websites, such as review sites and local business directories, will cite this information with links that can be found by potential customers. Lights, Camera, Profit—Online Marketing Videos. Content marketing is usually text-based, but online videos are becoming a popular option nowadays.

Lights, Camera, Profit—Online Marketing Videos

There are several reasons. Fun Would you rather read a block of text on how a company serves its clients, or watch them in action? Give Your Site a Good Ranking with These Tips. Why You Need Internet Marketing. Increasing customer base is one of the most important goals of any business.

Increasing customer base is one of the most important goals of any business. Oftentimes, it can spell the difference between profiting and barely covering operational costs. – yeahlocal

Oftentimes, it can spell the difference between profiting and barely covering operational costs.

Why You Need Internet Marketing

However, in this day and age, with competition popping up left and right, how can you reach and attract more customers? How can you market your brand and gain a distinct advantage over the competition? The answer lies in internet marketing. You may have a website, but internet marketing takes more than that. Today, internet marketing companies play a critical role in providing the most reliable and efficient services towards managing business opportunities.

Benefits of Online Marketing for Family Dentists.

Online marketing has already helped numerous businesses to flourish, so there’s no reason why your dental practice should not be one of those. With the right tools and skills, your business will surely make it through this competitive industry. – yeahlocal

Top Reasons to Outsource Your SEO. When it comes to doing SEO, you’re faced with only two choices: do it in-house or outsource.

When it comes to doing SEO, you’re faced with only two choices: do it in-house or outsource. Here are a few reasons why the latter is the best choice moving forward. – yeahlocal

Here are a few reasons why the latter is the best choice moving forward.

Top Reasons to Outsource Your SEO

SEO is too fast – If there’s one thing constant in the SEO game, it is change. SEO is a constantly evolving landscape that changes its face every single time. Google has gone ahead stating that they update their engine’s algorithm over 500 times a year; roughly 10 updates every week. If you choose to do your own SEO, who will do your job? It requires expertise – SEO in itself is not easy by any means, so don’t consider yourself a learned individual with only about a few years’ worth of experience on the web. Sustained effort – SEO isn’t a one-time thing, wherein you post some content online and occupy the top of the results pages forever. Determining your SEO Needs. Most businesses are still in the dark on what exactly they need when acquiring SEO services.

Determining your SEO Needs

If your business is looking at acquiring SEO services, you must first determine what you really need through the following factors: Your Current Performance How has your business website been doing in the past years? Marketing Mistakes That Professionals Avoid. Online marketing can get quite complex as new changes are constantly being introduced by the major search engine players. Optimizing keywords on your own can trap you into mistakes that get your business sites penalized and left behind by engine crawlers. Here are some marketing missteps you need to avoid with the help of a professional marketing service: Ignoring SEO. Local SEO: Local Businesses for Local Consumers. Search engine optimization (SEO) is a good investment for small businesses for many reasons, the most important of which perhaps is that it’s cost-effective. SEO has a higher return on investment (ROI) compared to other online marketing tools.

That’s not to say that you should rely solely on SEO for your online marketing. SEO, however, in its broadly effective applications, can serve as the backbone for all your online marketing schemes. Many businesses tend to overlook that making strong local connections is just as important as spreading roots in the global market. Internet Marketing Services Help Attract Customers. Being Social: Atlanta Social Media Marketing Tips. Social media marketing isn’t as easy as it seems.

When posting company promotions and other updates, it is important consider the usual times when followers are online. Although it may not be feasible to pinpoint these to the minute, known lifestyle habits of your audience can serve as basis. – yeahlocal

If you want your compaign to have maximum effect, there are a few things you need to keep in mind. Perfect Timing When posting company promotions and other updates, it is important consider the usual times when followers are online. Although it may not be feasible to pinpoint these to the minute, known lifestyle habits of your audience can serve as basis.

For instance, even with mobile devices providing access to the Web any time, promotions are best sent late in the evening as this is usually the time when most people get home from school or work and browse social networks until they fall asleep. The Benefits of Content Marketing. One of the major purposes of the Internet is to provide information about almost anything, which, ideally, should come from the content of every page of every website.

One of the major purposes of the Internet is to provide information about almost anything, which, ideally, should come from the content of every page of every website. Investing in quality content is therefore a crucial marketing step. – yeahlocal

A Look at the Top Internet Marketing Strategies.

Having a solid SEO strategy will get your website a prominent spot on a search engine, even all the way to the first page. A solid strategy includes having relevant keywords, link building, and having quality content. – yeahlocal

Be In the Right Places Online. Using Reputation Management Matters. Online reputation management (ORM) is one of the many tools Atlanta marketing companies can offer for their clients’ use.

Online reputation management (ORM) is one of the many tools Atlanta marketing companies can offer for their clients’ use. One may think of it as an off-shoot of public relations, but it actually goes deeper than that. – yeahlocal

One may think of it as an off-shoot of public relations, but it actually goes deeper than that. The Role of Quality Content in SEO’s Success.

Content is known as king in search engine optimization; however, this wasn’t the case previously when optimization worked by just filling webpages with keywords and hyperlinks. When Google’s algorithms started to put restrictions on SEO and target black hat marketing schemes – which include content automation, keyword stuffing, cloaking, and competitor reporting – SEO strategies became more complicated. – yeahlocal

Keeping it Real in the Community. There are businesses which are more satisfied with growth around their community.

There are businesses which are more satisfied with growth around their community. You may have known some entrepreneurs who think this way and have been adamant against expansion efforts like franchising. – yeahlocal

You may have known some entrepreneurs who think this way and have been adamant against expansion efforts like franchising. Local SEO Tips for SMEs.