Creativ'lab. Fire Your Marketing Manager and Hire A Community Manager - David Armano - The Conversation. By David Armano | 12:11 PM July 28, 2010 Okay, maybe that’s going too far.
I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a “social media director” and what that person should do. I’d like to dig a bit deeper into why this core function is necessary to create to what’s becoming known as social engagement.