Yasser Monkachi
Medias Sociaux et Strategie Multicanal. 7 Google Tools You Don’t Know About…Yet! We all know Google Search. And Google Documents. And Google Earth. But... there are many uncharted Google tools in Google Labs (many not even released yet!) That I bet you didn't know exist. Leave a comment and let me know if you've heard of any of these... 1.) 2.) 3.) 4.) 5.) 6.) 7.) Learn something new above? Still looking to learn more about how to integrate Google Tools and Searches into your Classroom? Check out our brand new Ultimate Google Toolkit. You'll be on your way to learning how to use some of Google's most popular applications and learn some new ones on the way! The Ultimate Google Toolkit is overstuffed with goodies... => Online lessons you can access from anywhere at anytime => On demand webinars that show you all the secrets => Workbooks with real-life examples and exercises => And some amazing bonuses See for yourself now...
Share this post with your friends and colleagues: Cross Communication Glossary / Cross Switch : Dentsu's Cross Communication Web. What's Cross Communication? / Cross Switch : Dentsu's Cross Communication Web. 5 Ways the Advertising Industry Is Preparing for a Digital Future. Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris recently presented a two-hour workshop on viral video at the Cannes Lions festival, entitled "Making Videos Go Viral: Creative, Social, and Technological Techniques. " Last week, the world's top brands and agencies descended on the Cannes Lions festival to discuss creativity in modern advertising and to anoint the campaigns that most effectively captured our imaginations.
While the conference was renamed this year to the "International Festival of Creativity" (previously the "International Advertising Festival"), it featured an unprecedented amount of participation from blockbuster technology companies such as Google, Facebook and Microsoft. Over the course of the week, the significant relationship between the powerful new forces in technology and the creative output from the advertising industry became quite clear.
TEDxTransmedia. The Digital Nirvana. CROSS-MEDIA Collection. Maelle Reboul, le Journal. Comment une marque peut innover sur les nouveaux usages ubimédia « ubimedia garden. Need a Social Media Strategy? The Motivated Community Member.. This is the second instalment of four blogs on developing an effective social media strategy. In my last blog Need a Social Media Strategy? Start thinking Community... I introduced the importance of building community in your social media strategy and the 5P concept of community. Remembering community is as only as good as its members, this blog explores community member typologies and introduces the motivated community member. So you have decided which platform to create your space, you have a great branded area, and have a few followers/fans, what next? Consumers Liking or Following you means nothing.
The smaller community. The strength in social media comes with the relationship building. It is one thing to like or follow a brand but it does not mean you are invested in that brand. Robert Kozinets (1999) offers a visual representation of these typologies. We can then think of tourists and those fans or followers we don’t engage, they only have a superficial interest in the brand. Ubimedia garden. Publications » Thierry Gaudin. Les valeurs de l’entreprise sont-elles compatibles avec le management 2.0 ? La semaine dernière j’étais invité au lancement du livre de Jean-François Claude et Thierry Wellhoff sur L’entreprise en 80 valeurs (merci à Léa et Laetitia pour l’accueil). Il ne s’agit pas ici de passer au crible les 80 valeurs décrites dans le livre (qui ont donner lieu à un classement français et international), mais de revenir sur la vision de l’entreprise autour de celles qui peuvent être centrales dans un projet 2.0 au sein d’une entreprise (là encore il y a eu un choix à faire, ne pouvant faire une liste à la Prévert).
Mon choix s’est donc porté sur seulement 4 valeurs : La confianceL’implicationL’initiativeLe partage Voyons ce que cela donne. Le livre pour chaque valeur est construit principalement de la façon suivante : Une définition de la valeurSon positionnement dans la démarche managérialeUn exemple sur comment les entreprises expriment cette valeur La confiance Cela nous mène à la valeur suivante. L’implication L’initiative Le partage Une conclusion en deux points : Casablanca. Impulsion 2.0. Does the Internet Help or Harm the Environment? [INFOGRAPHIC] As Earth Day draws to a close, we'd like to leave you with an uncomfortable but significant question: Is it possible that our gadgets and online activities themselves might be harming the planet more than they help?
After all, we know that the data centers that power our favorite applications and sites are far from green — although Google and Facebook are attempting to change that, both in the kinds of energy we use and how much energy is needed. Still, environmental organization Greenpeace warns that the same companies have caused consumers' "addiction to dirty energy" and are increasing their energy consumption by around 12% each year. And everything we do online, from web searches to spam emails, leads to a certain amount of CO2.
On the other hand, the Internet is making it possible for many more workers to efficiently and effectively telecommute; this "WFH" revolution is saving the environment that many more cars on the road each morning and evening. Click image to see larger version. About on Lomography. Synergy 4 » Qui sommes-nous ? Synergy4 Conseil est une société de conseil en management de Montréal avec des partenaires et bureaux dans plusieurs pays. Nous sommes spécialisés dans la mise en synergie des intelligences et des savoirs pour atteindre des objectifs complexes ou stratégiques. Nous pouvons intervenir au Canada, en France et au Maroc en direct ou via nos partenaires locaux. Olivier Zara Domaine d’expertise Management et CommunicationManagement de l’intelligence collectiveRéseaux sociaux d’entrepriseStratégie sur les médias sociaux Olivier intervient au Canada et en France.
Carole Perez Management et CommunicationManagement de l’intelligence collectiveCoaching de dirigeantsDéveloppement des affaires Carole intervient au Canada, en France et au Maroc. Arnaud Chevalier Management et CommunicationManagement de l’intelligence collectiveManagement des relations socialesRéseaux sociaux d’entrepriseTalent management Arnaud intervient en France & en Belgique. Agnès Duroni Agnès intervient en France & au Canada. Iconoval axe 1 : cross media.