The Power Of Co-Creation

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Following Albert Sun’s postings on co-creation with suppliers, this is indeed a vast, untapped opportunity space. As he points out, in situations where an enterprise has a widely dispersed supplier base and the products are complex, there are benefits to extensive sharing of knowledge and experiences. But this is also true of commodity businesses. A good example is ITC e-Choupal, which deals with widely dispersed farmers in India to procure soybean, grain, and other commodities, which it processes further and sells as inputs to, for example, food related businesses. The Power of Co-Creation The Power of Co-Creation