SNCF - Opinions & Débats. Home | InnoCentive. P&G Connect + Develop - Portal Home. OpenIDEO - Home. All Our Ideas - A Suggestion Box for the Digital Age. Winner of Starbucks' Coffee Cup Challenge Isn't a Coffee Cup | F. If you could earn free lattes by helping save the environment, why wouldn't you? That’s the philosophy behind Karma Cup, the winner of the Betacup Challenge announced today. Betacup Challenge is an open design competition partly sponsored by Starbucks with a mission to reduce the waste from to-go paper coffee cups. Having beat out over 430 entries, Karma Cup will receive $10,000. The Karma plan: A chalkboard at the coffee shop will chart each person who uses a reusable mug. The tenth person to order a drink with a reusable cup will receive his or her drink free.
By turning a freebie program into a communal challenge, Karma Cup would create incentives for everyone to bring reusable mugs. “Our paper cups really represent our icon and unfortunately they also represent one of our greatest environmental liabilities in our customers’ eyes,” Jim Hanna, Starbucks’s director of environmental impact, said at the announcement.
(We assume this is why the Cookie Cup didn’t make the grade.