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Do you know if your Twitter marketing is working? Monitoring and analyzing your Twitter projects can be challenging. With the right metrics, you can improve and tailor your Twitter campaigns for better results.
Consumers discover online. They discover services and products, they discover memes and cartoons, they discover ideas and thought. And they discover all of this through online search. And if that’s how people are discovering, that’s how businesses need to focus on being discovered .
If you're new to using Social Media in your job search - specifically Twitter - how do you know who to follow for really good advice? At YouTern, we help answer that question by providing our Top 100 "MUST Follow" Twitter accounts for 2012! You may not find many of those we've come to respect on a "Most Influential" list (although we know some are).
Being authentic, honest and influential on Twitter is a key to Twitter success for brands big, small, and personal. The question is: where do you find the time to be efficient and take care of branded tweets and followers all in a day's work, assuming tweeting is not your full-time job? One thing is evident about this balancing act: walking the fine line of automation and personalization takes talent, skill and a mixology of tools to get the right results.
If you’re like me, you probably hated Twitter when you first tried it.
Whether you have a brick and mortar store, or operate an e-commerce store, online networking can really help grow your business. One of the effective ways to network online is by participating on a social networking site such as Facebook or Twitter . With a limited amount of time to invest in online business to business networking, should you spend your time and energy building a large following on Twitter, or Facebook? To help you make a more informed decision here are a few strengths of the two social networks:
28 February 2012 Last updated at 03:37 ET By Dave Lee Technology Reporter Companies will use the service to target marketing efforts among influential users Companies are now able to search and analyse up to two years of Twitter updates for market research purposes.
On Tuesday, Twitter announced that sponsored tweets and accounts would soon be rolling out to the timelines, searches and suggested follows seen by users of the social network’s mobile client apps. Promoted Accounts will appear immediately in user searches and suggestions with the latest updates to Twitter’s official mobile apps for Android and iOS. <img class="alignright size-full wp-image-47455" title="Mobile Promoted Tweets" src="http://www.wired.com/images_blogs/business/2012/02/Mobile-Promoted-Tweets.jpg" alt="" width="380" height="743" /> Twitter’s Promoted Products are the primary way the company earns money, each a kind of contextual advertisement that aims as much as possible to blend into the service’s overall flow.
Tweets about the Oscars reached more than 2 million during the three hour show, according to TweetReach's calculation.
While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that there so many metrics that you can look at.
It used to be that advertising on Twitter was limited to large companies and brands that could afford it and with whom the microblogging platform chose to work.
The apple of Apple’s eye, Twitter, will soon be the default social graph and social network for all iOS and Mac devices, as Facebook once again gets the shaft. Apple has integrated Twitter into OS X Mountain Lion , the next-generation operating system for Macs announced Thursday and slated for summer release.
Twitter’s cautious entry into advertising is picking up velocity: It is finally opening up its self-serve ad platform to a large group of small advertisers. Twitter started testing the platform late last year , with about 100 advertisers. Now it will let in another 10,000, via a promotion with American Express.