Twitter Update Allows Sharing of Photos in Direct Messages. Twitter Brings the Kenyan Mall Attack to the World. As events unfolded at the Kenyan shopping mall, the world was given a front row seat to the terrorist attack and the Kenyan rescue assault as they transpired.
In a perverse game of “Whack-a-Mole,” the terrorists used Twitter to provide running commentary and video from the mall as they were killing the shoppers and merchants. Twitter kept suspending their accounts, but new ones kept popping up to carrying on the terrorists' self-coverage. Meanwhile, the Kenyan government used its Twitter channels to keep Kenyans and the world updated on their brutal rescue assault; updates on the terrorist attack were provided by the Kenya National Disaster Operation Centre (@NDOCKenya) and live updates on the Kenyan Defence Forces rescue mission were provided via @KDinfo. 6 Twitter Analytics Tools to Improve Your Marketing.
3 Simple Ways to Integrate Twitter and SEO Strategies. Consumers discover online.
Top 100 Twitter Accounts Job Seekers MUST Follow: 2012. Twitter Automation vs. Personalization. Being authentic, honest and influential on Twitter is a key to Twitter success for brands big, small, and personal.
The question is: where do you find the time to be efficient and take care of branded tweets and followers all in a day's work, assuming tweeting is not your full-time job? One thing is evident about this balancing act: walking the fine line of automation and personalization takes talent, skill and a mixology of tools to get the right results. This is why you must use Twitter.
If you’re like me, you probably hated Twitter when you first tried it.
The first tweet I ever received was “It’s 4 a.m.” – confirming this was the stupidest idea ever! In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person. Facebook vs Twitter for Business to Business (B2B) Networking. Whether you have a brick and mortar store, or operate an e-commerce store, online networking can really help grow your business.
One of the effective ways to network online is by participating on a social networking site such as Facebook or Twitter. With a limited amount of time to invest in online business to business networking, should you spend your time and energy building a large following on Twitter, or Facebook? To help you make a more informed decision here are a few strengths of the two social networks: Twitter partners with Datasift to unlock tweet archive. 28 February 2012Last updated at 03:37 ET By Dave Lee Technology Reporter Companies will use the service to target marketing efforts among influential users.
Twitter Brings Promoted Tweets and Accounts to Mobile Apps. On Tuesday, Twitter announced that sponsored tweets and accounts would soon be rolling out to the timelines, searches and suggested follows seen by users of the social network’s mobile client apps.
Promoted Accounts will appear immediately in user searches and suggestions with the latest updates to Twitter’s official mobile apps for Android and iOS. Twitter’s Promoted Products are the primary way the company earns money, each a kind of contextual advertisement that aims as much as possible to blend into the service’s overall flow. Fitting Twitter into the Digital Marketing Budget. Tweets about the Oscars reached more than 2 million during the three hour show, according to TweetReach's calculation.
That was one-and-a-half times more than the 2011 show, which generated 1.27 million Tweets (via The Next Web). Such buzz about the tool inevitably prompts marketers to wonder if they are using Twitter as much or as effectively as they can. Clearly ad opportunities are available on the site, which just rolled out a self-service platform for small-to-medium sized businesses, not to mention reaching a 500 million registered user benchmark last week.
Projected Ad Revenue Twitter's projected ad revenue in 2012 is $259 million and its projected ad revenue by 2014 is $540 million, according to Brian Solis. Another factoids of interest to marketers, says Solis, who gleaned his data from an infographic created by Infographic Labs: 11 Twitter accounts are created every second and 4. 1 million accounts opened every day. A Greater Portion of the Budget Longer Tweets get more clicks. What Metrics Matter in Twitter and How You Track Them. While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts.
The problem is that there so many metrics that you can look at. There are only a handful of Twitter metrics that really matter. And they’re probably not the ones that you’d think about tracking. Let’s take a look at three of the more important Twitter metrics and how to track them. The Metrics that Matter If you look at only one metric, that metric is engagement. Twitter Makes Room for Your Ad Dollars. It used to be that advertising on Twitter was limited to large companies and brands that could afford it and with whom the microblogging platform chose to work.
But come late March, any business or brand -- regardless of its size -- can promote their product or service on Twitter by using a new self-service tool similar to the ones offered by Facebook and Google AdWords. To kick things off, Twitter announced a partnership with American Express late last week to give the first 10,000 eligible Amex merchants and cardholders who sign up online initial access to the advertising program. Amex reports that the program is still open to interested businesses. Recruiters Use LinkedIn And Twitter (But Not Facebook) To Source Job Candidates [INFOGRAPHIC] Apple blesses Twitter as the social network of Mountain Lion, shuns Facebook. Twitter Opens Up Self-Serve Ads - Peter Kafka - Media.