59% of 100 Leading Retailers are on Facebook. Independent interactive marketing agency Rosetta released a study today that shows that 59% of 100 leading retailers have fan pages on Facebook.
This is a testament to how social media is truly consuming the way businesses market themselves. "These results support what we’re seeing in our day-to-day client work, which is that we’ve reached a tipping point with Facebook among retailers," says Adam Cohen, partner with Rosetta’s consumer goods and retail practice. "Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen-X and seniors.
" I would expect the percentage to be much higher this time next year, unless Facebook loses market share to a competitor. What's Next in Online Advertising? - Mashable. I recently attended OMMA Global in New York.
The last OMMA event I attended, OMMA Global Hollywood was in February. I am blown away by the huge leap the industry has taken in that time. I recall walking out of the morning keynote back in February shaking my head, everyone was still clinging desperately to banner ads despite the fact that they weren't performing well. There was talk of needing to create new metrics in the wake of tanking CTRs, with insights like "hey, it's still branding" - despite the clearly contrary eye tracking research. RSS is dead ? Toward pearltrees. Is Facebook Getting Uncool for 18-24s? In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers.
For that market, it was an attractive alternative to sites deemed to have lost their cool -- like MySpace, which had become a haven for pre-teens and high schoolers. Now, it seems, Facebook might be suffering a similar migration. According to comScore, as it has gained a broader audience, the older teens and twentysomethings that drove Facebook's initial popularity are using it less.