59% of 100 Leading Retailers are on Facebook
I recently attended OMMA Global in New York. The last OMMA event I attended, OMMA Global Hollywood was in February. I am blown away by the huge leap the industry has taken in that time. I recall walking out of the morning keynote back in February shaking my head, everyone was still clinging desperately to banner ads despite the fact that they weren't performing well. There was talk of needing to create new metrics in the wake of tanking CTRs, with insights like "hey, it's still branding" - despite the clearly contrary eye tracking research. What's Next in Online Advertising? - Mashable
RSS is dead ?
Is Facebook Getting Uncool for 18-24s? Advertisement In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers. For that market, it was an attractive alternative to sites deemed to have lost their cool -- like MySpace, which had become a haven for pre-teens and high schoolers. Now, it seems, Facebook might be suffering a similar migration.