59% of 100 Leading Retailers are on Facebook
"It’s important that retailers don’t just slap up a page because everyone is talking about Facebook," says Cohen. "An effective Facebook presence requires that you carefully consider what your customers are looking for, what you would like to communicate, and what role a fan page should play in your overall online strategy. If you take all of these into account, it can be effective in building customer loyalty."
There was a great sense of optimism regarding the opportunities to create a more consumer-centric advertising model that works on the social Web. ‘Bout time!
What's Next in Online Advertising? - Mashable
Toward pearltrees
Is Facebook Getting Uncool for 18-24s?
Potts said signs of change began appearing a year ago, when members of Mindshare's so-called "Scout Network," a group of trend-spotting consumers scattered around the country, began reporting shifts in the way they and their friends were using the site.
