TV
Get flash to fully experience Pearltrees
Cable Group to Unveil Targeted-Ad Plan - WSJ.com
For several years, the advertising world has been abuzz with speculation about the cable industry's plans to create a nationwide platform for targeted advertising. It is designed to be cable's solution to the growing amount of ad dollars flowing to the Web. On Tuesday, the cable companies behind the venture are set to release the first significant details about their plans. Dubbed Project Canoe, the joint venture among six of the leading cable companies is expected to announce that it has completed its long search for a chief executive officer. David Verklin, who formerly headed the Aegis Group and is one of the advertising industry's most outspoken figures, will be the CEO of Canoe Ventures LLC.
DMR Searchable Index Connects Advertisers With Technology by Laurie Sullivan 3 hours ago Trusted social signals and word of mouth have become important input for consumers making a purchase decision. Now a group of ad industry entrepreneurs and veterans have adapted that model to support businesses through the DMR Index, an online platform created to evaluate technology and solve the biggest ... Univision Desportes Debuts, Heavy Soccer Push by David Goetzl 7 hours ago
Publications - TiVo, Amazon Strike Deal To Advertise Products -
Corona Invites Viewers To Break Free From Rut by Tanya Irwin 2 hours ago Corona Light is debuting a national marketing campaign that encourages consumers to trade-up from their brown bottle domestic light routine to a Corona Light for a change of pace.
Publications - TiVo Launches Ad-Sponsored Pause Menu - 12/10/200
Publications - Google, SpotMixer Launch Self-Service Video Ads -
State Farm To Sponsor Billboard Latin Music Awards by Tanya Irwin 11 hours ago For the fourth consecutive year, State Farm is the title sponsor of the 2012 Billboard Latin Music Awards, according to Telemundo Media, which announced the deal on April 23. ... Iconic fashion retailer Ralph Lauren has put its digital media agency assignment into review, according to sources.