Social Media Marketing
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Use Wikipedia as a Marketing Tool -- Wikipedia -- RLM PR -- Wiki
In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. Only eight years old, Wikipedia , 'the free encyclopedia that anyone can edit' already has more than three million articles in English alone, covering nearly all major companies and a lot of minor ones as well.
I’ve just read (or in some cases skimmed) all 691 submissions that came in through our Web 2.0 New York call for participation. There’s some truly great stuff in there, and I feel a little like a Harvard admissions officer; we’ll accept fewer than 1 in 10 submissions, which means that there are literally hundreds of excellent talks that we will decline. I’m thrilled and amazed at the interest in the event, especially given the somewhat early deadline, but saying no to talented, engaged, and knowledgeable would-be speakers is no fun. I will say, however, that there were also a fair number of submissions that might have been good, but never made it past the first cut. One of the most common questions I hear is why wasn’t my session chosen?, so while the 691 are all fresh in my mind, and inspired by Jeremiah Owyang’s post on How to moderate a panel , here’s my best advice when making a speaking submission.
Web 2.0 Expo Blog » Blog Archive » How to Write a Successful Spe
The 7 Harsh Realities of Social Media Marketing | Copyblogger
Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference. I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair. I wasn’t sure they’d be too receptive to what I had to say, but they surprised me. They were warm, welcoming, and extremely interested in my no-shortcuts, no-magic-beans answers to their questions about how to use social media for marketing and business.
Cases and examples
L ike any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “ 11 Quick Tips to Enhance Your Facebook Fan Page ” by @ franswaa ). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” 2.
How to build a Facebook community | Socialbrite
Symbaloo Hits US Market With Start Page, Curation Engine
Symbaloo, a Dutch company, which has already enjoyed strong success in some areas of Europe, is today opening up to US customers in an early beta. With roots deep in the Continent, they are unapologetic about taking baby steps to serve us on the mainland, but they are eager to make a dent here as well. A Default Symbaloo Start Page With Dedicated Tiles and ResourcesThe Institute hosts a bevy of in person workshops and trainings, online webinars and member based social events every month not to mention it's continued support of the Online Marketing Summit.
