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Use Wikipedia as a Marketing Tool. Only eight years old, Wikipedia, 'the free encyclopedia that anyone can edit' already has more than three million articles in English alone, covering nearly all major companies and a lot of minor ones as well.

Use Wikipedia as a Marketing Tool

Should yours be among them? 'If you're consumer-facing, it's important to be in Wikipedia,' says Sharon Nieuwenhuis, account manager at RLM PR, a public relations firm that offers Wikipedia placement and article correction among its services. 'It's a way of proving legitimacy, and not being in there has become something of a stigma. People go to Wikipedia to find basic information about your organization, and if they don't find it, they think, ‘Why should I pay attention to you?''

Appearing in Wikipedia can contribute to the bottom line. Getting into Wikipedia If getting into Wikipedia is highly desirable, it also seems close to impossible to many companies who've tried it -- including PacketTrap. Begin with a general PR campaign. Ad Leaders See Web’s Threat and Promise. How to Write a Successful Spe. I’ve just read (or in some cases skimmed) all 691 submissions that came in through our Web 2.0 New York call for participation.

How to Write a Successful Spe

There’s some truly great stuff in there, and I feel a little like a Harvard admissions officer; we’ll accept fewer than 1 in 10 submissions, which means that there are literally hundreds of excellent talks that we will decline. I’m thrilled and amazed at the interest in the event, especially given the somewhat early deadline, but saying no to talented, engaged, and knowledgeable would-be speakers is no fun. I will say, however, that there were also a fair number of submissions that might have been good, but never made it past the first cut. One of the most common questions I hear is why wasn’t my session chosen? The 7 Harsh Realities of Social Media Marketing. Top 5 Budget Social Media Monitoring Tools. Viralheat – our favourite low cost solution In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions.

Top 5 Budget Social Media Monitoring Tools

I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc? There are lots and lots of these services, but here are thumbnail reviews of 5 of the most best: SocialMention (Free) Often described as the social version of Google Alerts, SocialMention offers a really user-friendly interface. The big problem with SocialMention is that you can’t save your searches and come back to them. BrandsEye ($1 month) BrandsEye is more of an old-school reputation management tool than a social media monitoring service. Trackur ($18/month with free trial) What Social Media Means for Search - Advertising Age - Digital.

Cases and examples

How to build a Facebook community. Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals.

How to build a Facebook community

Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1.

Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3. Symbaloo Hits US Market With Start Page, Curation Engine. Before there was social networking as we know it today, and before blogs, there were flat home pages.

Symbaloo Hits US Market With Start Page, Curation Engine

Among the first things most of us would do with these flat personal home pages would be to compile a list of links - essentially an extension of our browser bookmarks - so that our friends and other Web visitors would find out what we like, or possibly, so we could demonstrate an expertise. Now, as we have moved to a real-time Web built as much on streams as on pages, our sharing has sped up and many people are talking about the discovery and highlighting of key content as curation. New word... same idea.

Good curation tools are hard to find, though I have seen a number of attempts to get the formula right - and much of the fault lies with gaps in today's search engines, who are increasingly favoring most recent content over most exact content. A Default Symbaloo Start Page With Dedicated Tiles and Resources 50 Hand-Selected Top Startups In a Symbaloo Webmix.