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Ad Spending Sees a Pullback. Acquisitions. Slouching Toward Online Advertising. Google Tries Tighter Aim for Web Ads. Wal-Mart tests free online classified ads | Tech news blog - CNE. Wanna buy a cute, cuddly Shih-tzu? How about a 1993 Chevy truck? A three-bedroom, two-bath house in Maryland? Think Wal-Mart. Wait a second before you decide the big-box retailer has gone gonzo with the concept of selling everything under the sun. It's actually testing the waters with a beta of free online classified ads. The site, launched last week and powered by Oodle.com, carries more than 40 million listings because it taps into Oodle.com's already-existing postings.

Wal-Mart's free service allows sellers and buyers to post and search for items in seven categories and in major U.S. cities. The effort is a direct challenge to Craigslist, which offers free ads with the exceptions of job postings in some cities and brokered apartment listings in New York City. Advertisers can pay Oodle.com for higher placement on search results or via an auction-based system.

For a bit of entertainment, check out the list of items that can't be sold via Wal-Mart's classifieds.

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Mobile Adversting. Video. Google to Unveil A New Ad Service For Web Publishers. Digital signage and ads are growing and improving. March 24, 2008 Digital signage and ads are growing and improving As consumer life gets more digi­tal everyday, so do the stores we shop in. Digital signage is making its way into the world and becoming more so­phisticated. In the past year, digital sig­nage has also become more affordable. Improved technology, including the debut of Web-enabled real time stream­ing, RSS feeds, bluecasting and mobile-enabled barcodes, means that usage of these technologies may grow. Dynamax Technologies Ltd. recently signed a deal with media conglomerate Clear Channel to create an international network of digital billboards across the US and Europe.

“Digital signage 3.0 is about combin­ing targeted real time content with ana­lytics that measure performance at the register,” said Tom Nix, VP of business development in North America at Dynamax Technologies Ltd. Digital signs are often used in con­junction with other marketing channels such as mobile, print or Internet ads.

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New comScore figures suggest fewer people believing comScore | T. ComScore has done a wonderful job. Of marketing comScore results. If the Internet abacus company sees its readings suggest a significant conclusion, it releases the information in an interesting and digestible form. However, I understand that both comScore and its frats-in-stats at Nielsen Online are having their audits audited by the Interactive Advertising Bureauafter mlb.com declared that Nielsen Online's score for its site of 6 million was a "conScore. " The real figure, according to mlb.com, was actually 19 million. (the results of the audit's audit are due at the end of this year.) I try to leave discussions of numbers to intelligent people. But there seems to be a big difference between 6 million and 19 million. As I was thinking about this, a book wafted beneath my nose that tended to crystallize some human instincts about facts, something that numbers purport to be.

It's called "True Enough: Learning to Live in A Post-Fact Society" by Farhad Manjoo. Mr. I'm just asking. IDC says online advertising continues to grow, despite economy :

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