Interactive advertising
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Ad spending
As Madison Avenue tries to gauge the effect of the economic slowdown on the ad business, some new numbers from a top research firm say ad spending during the first quarter was flat.
Ad Spending Sees a Pullback
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Americans spend an average of 14 hours a week online and another 14 hours watching TV. But marketers spend 22% of their advertising dollars on TV and only 6% online, according to data compiled and analyzed by Google . "Of all the advertising platforms, the Internet is one of the few on an upward trend," says Wharton marketing professor Patti Williams.
Slouching Toward Online Advertising
Wal-Mart tests free online classified ads | Tech news blog - CNE
Wait a second before you decide the big-box retailer has gone gonzo with the concept of selling everything under the sun. It's actually testing the waters with a beta of free online classified ads . The site, launched last week and powered by Oodle.com , carries more than 40 million listings because it taps into Oodle.com's already-existing postings.Privacy
Mobile Adversting
Video
Google to Unveil A New Ad Service For Web Publishers
Google Inc. GOOG -0.08% plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page. The offering is an early sign of Google's plans to broaden its ad offerings following the completion of its $3.1 billion DoubleClick Inc. acquisition this week. The new Ad Manager service, which a limited number of Web sites are testing, will provide the ad serving free, where companies such as DoubleClick have traditionally charged Web publishers to serve up their ads.
Digital signage and ads are growing and improving
Dynamax Technologies Ltd. recently signed a deal with media conglomerate Clear Channel to create an international network of digital billboards across the US and Europe. Over the next five years, Clear Channel will be converting many of its existing outdoor advertising real estate, which includes almost 1 million displays in more than 60 countries, from analog to digital formats. “Digital signage 3.0 is about combining targeted real time content with analytics that measure performance at the register,” said Tom Nix, VP of business development in North America at Dynamax Technologies Ltd. Dynamax has previously executed a successful campaign for the band Coldplay, in which consumers walking by an out-of-home digital billboard could interact with it and receive a free song download. Digital signs are often used in conjunction with other marketing channels such as mobile, print or Internet ads.
Widgets
New comScore figures suggest fewer people believing comScore | T
comScore has done a wonderful job. Of marketing comScore results. If the Internet abacus company sees its readings suggest a significant conclusion, it releases the information in an interesting and digestible form. However, I understand that both comScore and its frats-in-stats at Nielsen Online are having their audits audited by the Interactive Advertising Bureau after mlb.com declared that Nielsen Online's score for its site of 6 million was a "conScore." The real figure, according to mlb.com, was actually 19 million. (the results of the audit's audit are due at the end of this year.)
Framingham, Mass.—Total online ad revenue in the U.S. reached $7.1 billion in the first quarter, up 23.9% over the same period last year, according to research firm IDC. In a new report, “U.S. New Media Quarterly Wrap-up 1Q08,” IDC said that while the threat of a recession will decrease ad spending across all media by as much as 7% this year, online advertising will continue to grow at rates between 15% and 20% a quarter. Over the next five years, U.S.
IDC says online advertising continues to grow, despite economy :
Publications - Msnbc.com Offers Self-Service Via AdReady - 10/02
Wahl Jumps Aboard Train To Target Audience by Aaron Baar 9 hours ago In a growing trend of marketers trying to reach young men, Wahl, maker of hair trimmers and clippers, is appealing to their individual styles as a way to generate interest in its products. ... E-Commerce Update: Social Matures, Mobile Mismatched by Sarah Mahoney Yesterday, 12:45 PM
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