Ad Spending Sees a Pullback. Acquisitions. Slouching Toward Online Advertising. Google Tries Tighter Aim for Web Ads. Privacy. Mobile Adversting. Video. Google to Unveil A New Ad Service For Web Publishers. Digital signage and ads are growing and improving. March 24, 2008 Digital signage and ads are growing and improving As consumer life gets more digital everyday, so do the stores we shop in. Digital signage is making its way into the world and becoming more sophisticated. In the past year, digital signage has also become more affordable.
Improved technology, including the debut of Web-enabled real time streaming, RSS feeds, bluecasting and mobile-enabled barcodes, means that usage of these technologies may grow. Dynamax Technologies Ltd. recently signed a deal with media conglomerate Clear Channel to create an international network of digital billboards across the US and Europe. “Digital signage 3.0 is about combining targeted real time content with analytics that measure performance at the register,” said Tom Nix, VP of business development in North America at Dynamax Technologies Ltd. Digital signs are often used in conjunction with other marketing channels such as mobile, print or Internet ads.
New comScore figures suggest fewer people believing comScore | T. ComScore has done a wonderful job. Of marketing comScore results. If the Internet abacus company sees its readings suggest a significant conclusion, it releases the information in an interesting and digestible form. However, I understand that both comScore and its frats-in-stats at Nielsen Online are having their audits audited by the Interactive Advertising Bureauafter mlb.com declared that Nielsen Online's score for its site of 6 million was a "conScore. " The real figure, according to mlb.com, was actually 19 million. (the results of the audit's audit are due at the end of this year.) I try to leave discussions of numbers to intelligent people. But there seems to be a big difference between 6 million and 19 million. As I was thinking about this, a book wafted beneath my nose that tended to crystallize some human instincts about facts, something that numbers purport to be.
It's called "True Enough: Learning to Live in A Post-Fact Society" by Farhad Manjoo. Mr. I'm just asking. IDC says online advertising continues to grow, despite economy :