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82% of Gamers React Positively to Contextual In-Game Ads. By MarketingCharts staff Moreover, integrating dynamic advertisements into videogame environments provides brands a measured lift in consumer awareness and opinion of the products players are exposed to during gameplay, the Nielsen study found (via Wired). There was, post-play, a 61% increase on average in consumers’ favorable opinions of products advertised in-game, according to the “Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study.” “With young adults now spending on average six hours a week gaming, advertisers should be excited at how well their messages were embraced and the brands positively perceived,” said Justin Townsend, CEO of IGA Worldwide.

Select findings from the study: Videogame advertising is poised to grow to a $2B global industry by 2012, according to eMarketer, making games the fastest-growing major advertising medium. Forrester: Interactive Marketing to Hit $55B by 2014. According to Forrester‘s Five-Year Interactive Marketing Forecast Report, search marketing – which now composes more than half of 2009′s overall interactive spend, will continue to make up the biggest portion of interactive dollars, rising from $5.4 B in 2009 to $31.6B in 2014 at a compound annual growth rate of 15%.

Social media marketing and mobile marketing will experience the highest growth rates among the digital tactics, the report stated. Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014, and grow at the highest compound annual rate, 34%. Forrester noted that owned social media assets (such as internal blogs, community sites) are currently the only emerging media getting traction in today’s economic climate. Similarly, mobile marketing, which accounts for $391M in 2009, will grow to $1.3B in 2014 at a compound annual growth rate of 27%. Ad Budgets to Shrink. SocNet Ad Spend to Hit Stride in 2010. According to the firm’s new report, “Social Network Ad Spending: A Brighter Outlook Next Year,” ad spending on social networks is expected to hit $1.4 billion in 2011. eMarketer’s estimate is slightly more aggressive for next year than Forrester’s, which predicts that social media will account for $935 million in spending in 2010.

MySpace Faces Challenges This year’s expected decline is the result of current recessionary conditions affecting most media, as well as continued difficulties at MySpace, which holds the top social network position in terms of ad spending but will shortly be overtaken by Facebook, said eMarketer. Facebook has outperformed its rival in nearly every measure of usage, according to Debra Aho Willliamson, an eMarketer senior analyst. Williamson also noted that 2009 is turning into a year of major shifts in the social network business. Google Gets 71% of US Searches in August. Mobile Local Search Ad Revenues to Reach $1.3B by 2013. By MarketingCharts staff During the same period, the firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion, a CAGR of 130.5%.

The US Mobile Local Media Forecast (2008-2013) also predicts that percentage of mobile searches that have local intent will increase from 28% in 2008 to 35% in 2013, though the local total ad market (across all media) will contract in 2009 and 2010. This will be led by small businesses, which will accelerate the shift to interactive products. The shift to interactive products, combined with a lack of traffic to fulfill budget quotas on geo-targeted search products, will cause publishers to accelerate the building of mobile sites as they look for incremental traffic, The Kelsey Group said. “As mobile data consumption rises, we expect local marketing to be a big winner,” said Michael Boland, program director, Mobile Local Media (MLM), The Kelsey Group. The number of mobile web users will reach 95 million by 2013.

US Ad Spend Plunges 14.2%; Only Online Posts Growth. Ad Spending by Medium Local media suffered most, with aggregate expenditures sinking 25.4% in Q109, TNS said. The rate of decline was similar across Spot TV (-27.5%), Local Newspapers (-25.1%) and Local Radio (-26.8%). Each of these segments was severely affected by deep spending cutbacks in core categories such as automotive, retail and local services.

For national media, combined ad spending fell 8.5% vs. a year ago. Within this segment, performance was sharply defined along the lines of print vs. TV vs. online. National Newspapers (-28.5%), B2B Magazines (-25.5%), Consumer Magazines (-19.2%) and other print media were clustered together in terms of their percentage decreases as their revenue declines were driven by fewer ad pages, according to the data. Network TV (-4.2%), Cable TV (-2.7%) and Syndication (+0.2%) occupied a middle tier of losses and each of these saw business improve slightly at the end of the quarter, paced by motion-picture and restaurant category spending.

Lagging Display, Paid Search Force Ad Forecast Down. By MarketingCharts staff The new figure still represents an increase of 11.3% over 2007 spending, the firm said, noting that internet advertising will still fare better than traditional in 2008. Display Advertising Suffering The revised forecast indicates that display advertising is suffering because many of the vertical industries – such as auto and retail – that are key players for the format are slashing their ad budgets. In August, eMarketer predicted 16.9% growth in display ad spending, but the new predictions show lower growth at 3.9%. Slow growth is expected to continue in this area. A positive for display ads is that it is now a buyer’s market, according to David Hallerman, senior analyst at eMarketer.

Paid Search Growth Lowest Ever Paid search’s growth is lower than it has ever been, at 21.4% this year, dropping to 14.9% next year. “Search’s share of online dollars will balloon from about 40% of the online market to nearly 50% by the end of the decade,” Hallerman said. Brought to You by . . . Anyone? - washingtonpost.com. One of the nation's leading sponsors of online media, Rob Wrubel lays out as much as $20 million a month for Internet ads. Over time, his firm's ad buys have supported a wide spectrum of Web content, from video clips of rock bands to coverage of the Iraq war, and an array of online names: Facebook, Google, Yahoo, CBS, MySpace and CNN.

Wrubel manages ad spending for the University of Phoenix, a for-profit college that paid more for online display advertising in the United States than any other business over the past year, according to statistics from TNS Media Intelligence. "We are, in fact, everywhere," said Wrubel, who is chief executive of Aptimus, the online ad outfit owned by the university's parent company. He compared their spots to "carpet bombing" and said that "someone once calculated we accounted for 1/64 th" of all online advertising.

The University of Phoenix and its parent company, Apollo Group, by contrast, spent $278 million on advertising last year, most of it on the Web. YouTube Videos Pull In Real Money. Yahoo Expects Strong Revenue Growth Through 2010. Technology. Will online ads come out ahead after recession? | Tech news blog. SAN FRANCISCO--Online advertising may or may not be a recession-proof business, but some believe it at least will fare better than other ad channels during hard economic times. "In times of recession, marketers move dollars from more traditional media outlets like TV onto Web advertising, where to some extent the CPMs (the cost per 1,000 ad impressions delivered) are lower, and the ability to measure ROI (return on investment) is much higher," said Jennifer Moyer, chief operating officer of Washingtonpost.Newsweek Interactive, speaking during a panel discussion at the Ad:Tech conference here. Jeremy Wright, global director of mobile brand strategy at Nokia Interactive, predicted a similar shift.

"The thing we could well see is, a recession could expedite the shift from traditional spending to digital spending. Once those cuts are made in traditional media, we won't see those budgets go back," Wright said. Report: Ad Spending Down 1.7% This Year » Adotas. Written on Dec 11, 2008 Author Kathleen | ADOTAS – Despite an influx of cash from the Olympics and the election, ad spending still declined by 1.7% for the first nine months of this year, TNS Media Intelligence reports.

Among TNS’ findings: For the nine month period, Internet display advertising expenditures increased 7.0 percent as marketers continued to expand their online investments. Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Reader Comments. No comments yet Tags:ad-spending, finance, interactive-advertising, internet-advertising-news, internet-advertising-study, internet-marketing-advertising and TNS-Media-Intelligence. Publications - Papa John's One-Day Google Test Was Pie-Sell.

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IBM Sees Silverpop As Key To Innovative Marketing Jay Henderson, global strategy director of IBM Smarter Commerce, describes the work done by the IBM Research Labs as game-changing innovations. Wearables To Surpass 19 Million Units In 2014 How big the wearables market will be is a subject of debate. eMarketer Again Lowers Social-Net Projection. NEW YORK For the second time this year, online ad industry authority eMarketer has lowered its spending estimate for social-networking advertising for 2008 to $1.2 billion, down from the $1.4 billion benchmark set in May -- which itself was down from an earlier spend estimate of $1.6 billion.

Officials at eMarketer said the decision to lower its spending estimates for the segment was driven by the overall poor ad economy and weak performance by MySpace, which saw its revenue projection for 2008 drop by $170 million (from $755 million to $585 million) versus the company’s May numbers. Rival social network Facebook’s revenue estimate also dropped from $265 million to $210 million, indicating that the still unproven ad medium is gaining traction at a slower rate than once expected. Overall, MySpace and Facebook account for 70 percent of social media ad dollars, according to eMarketer. Top 100 Advertisers Shifted $1 Billion To the Web Last Year At T. The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web.

An analysis from Ad Age shows that overall media spending in “measured” categories (TV, print, radio, Web) by the top 100 advertisers was flat in 2007, with 0.3 percent growth to $61.3 billion. But spending on Web display ads rose 33 percent to $4.2 billion. The article notes: Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.

This is yet one more piece of evidence that dollars are flowing from traditional media to the Web. The big question is whether the recession that has already hit some categories of advertising will hit the Web this year. Distributors, Networks Push for More Ads in TV Shows Online - Ad. Why Free-Ride YouTube Is Finally Winning Ad Dollars - Advertisin. WPP, Google to Fund Web-Ad Research. Ad Networks, Confusion Grow on Web. Business Technology : Social-Networking Ad Dollars Shrink. Advertisers Cut Search-Ad Budgets. Marketers Take Search Ads Beyond Search Engines.