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The Social Media ROI Conversation. Pearltrees videos. Social media, community, and social networks podcasts. 7 Great Completely Free eBooks on Social Media You Have to Read. Love social networking? Want to learn more? Don’t you just wish you could go to all the great seminars around the world? Listen to all the great minds in social media. Well, if that’s not possible then you’re about to meet the next best thing. Do you love books? Love getting free stuff? Yeah, me too. Content Cory Doctorow’s “Content” is possibly one of the most important books in social media right now. Get “Content” for free here. The Cluetrain Manifesto “The Cluetrain Manifesto” by Levine, Locke, Searles and Weinberger is still a guiding light for businesses online. Get “The Cluetrain Manifesto” for free here. The Future of Reputation “The Future of Reputation” by Daniel Solove is a must-read insight in to how we perceive privacy and how this is evolving.

Get “The Future of Reputation” for free here. The Wealth of Networks Yochai Benkler’s “The Wealth of Networks” is considered a vital book in social media research. Get “The Wealth of Networks” free here. The Art of Community What Matters Now. Ellenjharris. Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide. Keeping pace with the ever-changing dynamics of the online marketing space is no easy task. New technologies and tactics seem to crop up daily and evolve so rapidly that marketers often have difficulty deciding where to focus their efforts.

Findings from IBM showed that in the next three to five years, 82% of CMOs surveyed worldwide will increase their technology investment in social media, and 81% plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Marketers are using customer data to help them better reach unique segments of their customer and prospect audiences. In fact, 61% of CMOs said they used customer data for segmentation and targeting, highlighting the desire to better understand and message their current and potential clients. Previous Article. Social Media Case Study: Intel, Success in Social Media B2B – Blogs. How to Become a Search Ninja: Harnessing the True Power of Google - Part 1.

Search Ninja: You're doing it wrong. Can't find that ever-elusive result you've been searching for? Tired of thinking there's no way to find a result without wading through pages-upon-pages of results? Have you ever wanted to enrich your search experience but have no idea how or where to start? Is your search engine anthem U2's "I Still Haven't Found What I'm Looking For? " If you jumped straight out of your chair and exclaimed, "YES," then this could very well be the post series you've needed. Not to mention, with all the complaints recently about Google and how their results are supposedly deteriorating, the time for boosting your search skills may just be at hand. Caveat: The information in this post is a lot to take in if you have never performed advanced searches in Google, so please be patient and don't treat this post as a "read once and done" deal!

Now, before we proceed, I want to give you a scenario to consider. Now, just what does that query tell Google? " (Quotes) AND and OR. SOCIAL MEDIA GURUS HOST UK TWEET UP IN LONDON 16TH NOVEMBER. Intel would like to invite you to an exciting tweet-up and (social) networking event on 16th November from 6.30pm with two of its leading social media practitioners – @Beckyannbrown and @Kellyrfeller. Celebrating social media and its impact on our professions, Intel Director of Social Media Becky Brown and Senior Social Media Strategist Kelly Feller will detail Intel’s approach to social media and plans for the future.

The floor will then be opened up for conversation, sharing and idea generation. As Director of Social Media, Becky Brown an 18 year Intel veteran is responsible for the global strategy, framework, and tools to enable and measure world class social activations plans across all parts of the organization (business units, marketing team and geography teams). Kelly Feller after having been in "traditional" marketing roles for 15 years is now a social media addict and outspoken (read "loud") proponent of change and marketing evolution. When: Tuesday, 16th November, 6.30pm-9pm. Microsoft delivers service for integrating social Web data into business apps. I blogged recently that Microsoft was poised to deliver its "Social Analytics" Azure service (codenamed "Vancouver").

And last week, the Softies did just that, making a first public test version of its latest SQL Azure Labs project available. Social Analytics is targeted at both developers and end users interested in enabling businesses to integrate the social Web into their business applications. From a description on the SQL Azure Labs web site: "Our goal is to enable businesses to build connections and communities among customers, influencers, and their employees; to support customer needs for high value information guided by peers and experts/influencers; to engage in conversations and respond to buzz around hot topics; and to make the voice of community actionable across the product lifecycle. " The test version that is available includes two sample social datasets created by the team: One about Windows 8 and one about Bill Gates. Here's a screen capture of the client: Codename "Social Analytics" | SQL Azure Labs.

Corporate Social Media Training...Remixed! Corporate training is so very essential to be successful and responsible in our jobs, but is it grabbing and keeping our attention? I understand that we all have to be trained rock stars in our respective professions, but why does training have to put me to sleep at times? After five minutes, I’m either back to my work, Tweeting, or Instant Messaging with a colleague on how I wish this would speed up! So, I had a great opportunity to do my part to keep Intel employees engaged the entire way through a 30-minute required training course with one objective in mind…MAKE IT FUN!

After all, this is social media, and it’s cool. And now we want to share our training with the rest of you: our fabulous customers, great partners, and others who are passionate about social media. Jobs@Intel Blog · Intel Employees: How Social Media Got Me To Intel. Campus recruiting, employee referrals, corporate career sites—these are just a few of the many ways that you can find a job. But what about social media? Valerie wrote two blog posts on “Professional Networking and Social Media, Why All the Buzz?” (Part 1 and Part 2), highlighting the connection between the two and how it could help you. But don’t take it from me, take it from someone who found her job at Intel through social media IRL! (That’s ‘In Real Life’ for those of you who may be unfamiliar with that shorthand.) Kelsey shared her story on her personal blog not too long ago, but because we follow each other on Twitter, I caught wind of it, read it, LOVED it and knew I wanted to share it.

How did she do it? Get an account: By having an account on social media platforms, you’ll have more access to hear about up and coming opportunities.