Seth's Blog: The difference between PR and publicity. Most PR firms do publicity, not PR.
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego. Corporate Vlogs are the future of PR (or "monitzed marketin. A high-profile journalist just asked me “what does this have to do with user guided search?”
When I told them about the search for a new host for Mahalo Daily. This is an excellent question. "Storytelling": ces histoires que construit le pouvoir.