Marketing. Ranking. Widgets: The Marketer’s Recession Survival Tool. This guest post about the widget economy was written by Michael Jones, an angel investor, the CEO of Userplane and a Senior Vice President of AOL.
Userplane, which was acquired by AOL in August 2006, is a communications widget provider (add chat and other services to sites) and a large advertising network. Mike Jones’ personal blog is here. Companies facing a slowing economy are looking for more cost-effective ways to reach customers. Understanding Web 2.0 Advertising.