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Apple plébiscité par les professionnels du marketing - Actualité. Apple maîtrise l'art de la communication marketing.

Apple plébiscité par les professionnels du marketing - Actualité

Ses méthodes - buzz et communication sélective - mises notamment en pratique lors de ses événements comme le MacWorld Expo s’avèrent très efficaces, à en croire les résultats d’une étude réalisée par le site Brandchannel.com, auprès de professionnels du marketing du monde entier (*). Aux questions « Quelle marque vous inspire le plus ? », « Sans quelle marque ne pourriez-vous plus vivre ? The Secret Strategies Behind Many “Viral” Videos. Update: Dan has a follow up to this post, here.

The Secret Strategies Behind Many “Viral” Videos

This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine. When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy – videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. – videos with millions and millions of views.

Here Comes the Money: YouTube Videos Coming to AdSense. According to early reports from the Associated Press and Variety, Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense.

Here Comes the Money: YouTube Videos Coming to AdSense

Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads. The AP offers auto websites selecting topical videos from YouTube about cars to run along with AdSense banner ads on their sites. If the report is correct, there's a whole lot of potential here. Untitled.