Apple plébiscité par les professionnels du marketing - Actualité. Apple maîtrise l'art de la communication marketing.
Ses méthodes - buzz et communication sélective - mises notamment en pratique lors de ses événements comme le MacWorld Expo s’avèrent très efficaces, à en croire les résultats d’une étude réalisée par le site Brandchannel.com, auprès de professionnels du marketing du monde entier (*). Aux questions « Quelle marque vous inspire le plus ? », « Sans quelle marque ne pourriez-vous plus vivre ? » et « Quelle marque est la plus susceptible de révolutionner l’industrie du marketing dans les cinq prochaines années ? », les répondants citent tous spontanément Apple en tête (respectivement à 22 %, 15,2 % et 22 %) . « C’est l’une des rares marques qui est si bien gérée - son approche du design, la facilité d’utilisation [de ses appareils], ses innovations, sa stratégie de communication sélective - que chaque produit représente exactement ce que l’on attend de lui. Des progrès à faire sur le terrain de l'environnement.
The Secret Strategies Behind Many “Viral” Videos. Update: Dan has a follow up to this post, here.
This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.
When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy – videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. – videos with millions and millions of views. Secret #1: Not all viral videos are what they seem 2. 3. 4. 5. Here Comes the Money: YouTube Videos Coming to AdSense. According to early reports from the Associated Press and Variety, Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense.
Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads. The AP offers auto websites selecting topical videos from YouTube about cars to run along with AdSense banner ads on their sites. If the report is correct, there's a whole lot of potential here. Though cynics have said that there's little hope for video outside YouTube, small video ad networks insist that there's a growing, thriving ecosystem of niche video sites just waiting for more and better content and ads. Monetization of YouTube has always been the big question since Google Acquired the site. Ads have been run along side a very select few user channels on the YouTube site for a handful of months but these reports indicate that the program will be made much wider and be taken off of the site all around the web.
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