Learn Web Design, Coding & Much More! Marginal Revolution — Small steps toward a much better world. Europeans see eHealth potential, but pharma faces a trust gap. Europeans expect the use of eHealth technology, like online health resources, disease monitors and mobile apps, to improve their health status, according to a new survey.
ICT for Health involved 14,000 citizens from 14 European Union countries and found 54 per cent of respondents agreed that 'ICT for health could improve my health status', while 29 neither agreed nor disagreed. Work on the online panel survey was led by the Information Society Unit within the European Commission's Institute for Prospective and Technological Studies. The poll found low numbers of people recalled receiving health messages that were pushed out to them, and showed pharma has room to improve if it wants to be viewed as a trustworthy sources of health information. The industry performed better than phone companies, shops and internet companies, with 8 per cent of respondents saying they trust pharma fully, 37 per cent trust it somewhat and 37 trust it a little.
. • View the full presentation here. Progressions: building Pharma 3.0. The number of Pharma 3.0 initiatives increased by 78% in 2010 Source: EY.
Chart shows cumulative number of initiatives by pharma companies in existence per year. There’s an app for that: investments in smartphone apps soared in 2010 Source: EY. Charts show number of pharma company initiatives by type, as identified by EY. Seeking unmet needs: investments diversified across disease categories in 2010 “It has been eye opening to realize how significantly we will need to invest in transformative partnerships and the broader health care ecosystem to be relevant in 3.0.” Summary: Pharma 3.0 is our term for a collection of trends signaling a new direction for healthcare. Increasing Pharma 3.0 initiatives The pace of change in the Pharma 3.0 ecosystem is accelerating.
Academic Video Lectures. The Work Style Magazine. Consumer Packaged Goods. Redefining the value proposition for CPG brands By Dyfed “Fred” Richards & Ted Monnin The value proposition for consumer packaged goods (CPG) brands has shifted, and both brands and retailers must take note.
Brand value is being squeezed from all sides: SKU proliferation is cannibalizing market share; online retailers are dramatically expanding the consideration set; and private label products are competing for every penny that apprehensive consumers are willing to part with in today’s sputtering economy. The race to the bottom has begun, with mid-tier and even upper-tier CPG brands vying for space on the lower shelves in an effort to connect with savvy, cost-conscious consumers. The traditional “good, better, best” brand model may be doomed, as increasingly informed consumers seek a “best, best, best” model.
Shoppers strive to balance features and benefits against transparent pricing, enabling them to feel that their brand purchases are value-based choices instead of compromises. Global Institute.