Get flash to fully experience Pearltrees
While social media remains one of the single largest demographic changes of our time, over the last year or so the field has been accompanied by an entire generation of new technology advancements that are starting to reshaping the industry. In 2012, we’ll see many of these tech changes — some merely evolutionary, others more revolutionary — becoming firmly entrenched in the way our organizations will need to deal with the social world. In general, what holds true for social media also holds true for social business.
Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time. Results of a recent survey conducted by Wildfire find social media efforts valuable in their ability to grow brand awareness and increase dialogue with customers. In addition to spending more time thinking about how to engage audiences, marketers will soon begin to measure social media's impact on the business through a more traditional ROI definition: attributable sales and costs. In November 2011, Wildfire conducted an ROI survey of over 700 marketers from all around the World. The results were compiled into an easy-to-digest infographic, found below. What do you think of the results?
Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world. A study published in 2 011 by security company AVG and Research Now surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of U.S. children have an online presence created for them by the time they are 2 years old. In many cases, a digital presence is born before the child, with sonograms (23%) actively published and shared on social networks and blogs. With every day that passes, Gen Y becomes far more important to the economy than we can realize.
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior.
I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing.
How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.
By Rod Smith, Vice President of Emerging Technologies, IBM Companies have long known the value of business analytics to improve costs and business efficiency. Now, using new big data analytics technology & solutions, businesses can gain new insights into customer perceptions via social media on endless topics from football and baseball - to movies and retailing.