A Reason to Believe: Finding the dramatic difference in retail brand revitalization — Retail Voodoo, LLC. Leverage Self-Selection Using Brand Ritual. by David Lemley | March 4th The best-loved brands are enablers; they help their devotees to live better, more meaningful lives.
These brands make life richer because they don’t focus on selling products and services or features and benefits; they satisfy the deepest emotional yearnings that people have. Learn more>> Home Depot: Global Identity Standards — Retail Voodoo, LLC. “David Lemley’s in-depth research enabled the firm to align a myriad of sub brands under The Home Depot master brand umbrella, and to develop a much-needed global standards system for all of our B2B and B2C facings. This seemingly daunting task was executed by a combination of great business insight and design strategy. The level of research and the digging Lemley and team are able to do to deliver viable solutions, is truly remarkable.
This team “gets it”—they know what it takes to work with the largest retail operations.” –Denyse Ferguson, (former) VP & Brand Director, The Home Depot.
Xavier Ferrer Journet - CV - Assistant Marketing KINGFISHER. Lille : le nouveau concept de magasin Auchan.