personal branding
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LinkedIn Gives You a Better Way to Brand Your Business
Building your personal brand on LinkedIn can be instrumental in landing you that perfect job. But in today’s social media savvy world, companies also need to focus on their online professional branding strategies for better recruiting. LinkedIn thinks they can help here too. LinkedIn has just rolled out Custom Company Profiles to help you make your company profile shine bright and attract would be applicants with targeted content, better visibility, and more modules.
HOW TO: Build Your Personal Brand on LinkedIn
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog . He just released the latest issue of Personal Branding Magazine , featuring Evander Holyfield. We’ve given you a detailed process on how to build your personal brand on both Facebook and Twitter .
LinkedIn is a social network of more than 20 million professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments, pretty much like an online resume, but with important social networking elements baked into it. You can add your picture and display it at the top of your profile.