Lee Scott
Corporate Training Manager for WSI - I talk for a living
OnSwipe - Insanely Easy Tablet Publishing. 6 Essential PPC Landing Page Optimizations. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Your landing pages aren't converting. Sadly, this is not your customer's fault. It's your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story. Regardless of whether you're a rookie or veteran marketer, we've assembled the following checklist to help you avoid some of the common pitfalls we see all too often with pay-per-click landing pages. 1) Pre-Populate Cursor – Does your landing page have a form field you want customers to fill out?
2) Eye Contact – You're driving northbound on I-5 (or whatever interstate you drive in your hometown) and there's an accident in the southbound HOV lane. What do I mean? As the above heatmap shows, landing pages are no different from highway accidents: you look where other people are looking. Twitter 2. Contacts. Rochusroth.
Lee Scott. Lee Scott (wsileescott) Lee Scott - Corporate Training Manager, WSI - Milton, Ontario - Canada. Tutorials. Delicious. Blogs. Tweets.