Top 50 PR & Marketing Blogs.
Semantic Web and Link Building without Links > The Future for SEO? Rand’s recent WBF about co occurrence was a real wake up call for those still transfixed with link building practices of old.
While anchor text based links may still have some effect there is little arguing the fact that the factor’s importance is dwindling. In its place are things like social signals, link age and most importantly a growing reliance on relevancy and how that is deciphered. For those that haven’t read it yet, I wrote a piece a few weeks ago about what I felt recent Google penalties are really trying to solve. My view is that Google is really trying to clear up the link graph and with it valueless links so that it can clearly understand relevance and associations again. It’s something that web ‘creator’ Tim Berners Lee first wrote about back in 2006 in this magazine article and Google has been talking about ever since, ploughing lots of cash into acquisitions to get it there.
So, why invest so much time, effort a resource into such a game-changing project? Rules of Fight Club. Free Press. As 22-nanometer Chips Reach the Market, a Longtime Industry Observer Considers the State Of Semiconductors Today and What Lies Ahead Dan Hutcheson, semiconductor industry analyst and CEO of VLSI Research holds up a 450mm silicon wafer.
(Flickr photo) Dan Hutcheson has been following the semiconductor industry for more than 30 years and ranks among the foremost independent authorities on chip making and the economics of innovation. In the early 1980s, he developed the first factory cost-of-ownership models, and more recently advised the White House Council of Economic Advisors on innovation. Hutcheson, who is CEO of VLSI Research in Santa Clara, Calif., has seen scores of major factories around the world. How do you see the industry today? We've gone through 2 decades when foundries were growing faster than the industry. It used to be that the foundries were neck-and-neck with the IDMs on process technology and now they could be a generation behind. Look at the tablet phenomenon. Hotel Marketing with Social Media – The Motor Lodge by Vertical Measures. Your social media pages are communication tools that you can use to maintain brand awareness as well as directly promote your business.
As with any other form of marketing you should have a plan or calendar for your social media campaigns. Strive to provide compelling content in your updates or other areas of your social media efforts. Engage with personality in a way that’s appropriate for your business and works for your industry. Here is a perfect example of what I’m talking about in the hotel market. In Prescott, Arizona, a revitalized motel called The Motor Lodge is doing a bang-up job using social interactions the right way — engaging would-be customers and using interesting Facebook and Twitter updates to create a personality for itself. The Motor Lodge is a great example of a small business taking advantage of its online persona. Facebook Content Check out a few posts from their Facebook page, and you’ll get the idea:
Run The Elements. How Red Bull Takes Content Marketing to the Extreme. James O'Brien writes for The Content Strategist, a digital magazine by Contently, the leading technology company for brand publishing tools and talent.
The button is five stops in, counting from the left on the homepage of RedBull.com. Along the smaller of two navigation bars, it's sandwiched between "Audio" and "Games. " There it is, the fifth one: "JUST EPIC. " In a sense, the channel embodies Red Bull's entire marketing approach. You want to click it. Click. Instantly, you're browsing videos of a 12-year-old skateboarder nailing the world's first ever 1080 (that's three full revolutions) during a ramp jump. Red Bull's universe is extreme sports and adrenaline-junky stunts. McDonald's Channel. Feds to Launch Probe of Google. Wheelerblogs.files.wordpress.com/2011/08/socialmedia_dailycontent.pdf.
Using a Content Calendar to Manage Your Social Media Presence. Content is always king, especially when it comes to social media.
But, solid content is only truly king when it is applied consistently. Whether you are a large or small business, your content will be the most important part of engaging your customers. However, if you are truly trying to manage your social media presence, the consistency of your content will be just as important as creating engaging content. When building a social media presence, you must think about how you built your brand. You built it by consistently applying your marketing, packaging, and overall image to your product or offerings. You must take a similar approach to the content you create. In theory, the business would have a built-in audience based on their brand identity. Content Calendar.