Building An Effective 'Coming Soon' Page For Your Product - Smashing Magazine. Advertisement I recently had to design a couple of teaser pages for a client and a personal project, and this led me to think about what exactly makes for a good teaser page — or to be more precise a “coming soon” page that companies often put up before they’re ready to launch their product.
After careful research and many scientific tests in the brand new field of teaserology, I’ve developed a patented Teaser Effectiveness Analysis Matrix™, consisting of four elements. The perfect teaser page must score high on all four axis of the following: LaunchRock - Create a viral “Launching Soon” page in minutes. Launch Effect - A WordPress Theme for Viral Launches.