Facebook Fashion Index (FBI), Facebook Index and Twitter Index - discover new trends and talent. Tip : Click on brand name below - displays brand profile/graph on right. Converse Category: Footwear Competitive Analysis First type your brand name and then select from pull down menu. 19 December 2011, 3:47pm Don't mess with my Chucks! 16 December 2011, 5:16pm If you could go anywhere in the world this weekend where would you go and why? 15 December 2011, 9:51pm Così chiuso il capitolo Shrek, storia e personaggi sono cambiati e un’altra avventura è incominciata con il felino protagonista e Chris Miller alla regia. Sono passati anni da quando lui e Humpty (un grosso uovo dalle sembianze umane), entrambi orfani giocavano insieme e sognavano di fare fortuna con i fagioli magici. Generation Y: Luxury's Most Buoyant Market.
Karen Weiner Escalera, president & chief strategist at KWE Partners, details the importance of Generation Y in the future consumption of luxury goods Eye opening facts for affluent brands: Generation Y (born 1977-1994) is the biggest generation in U.S. history and represents the largest consumer group in U.S. history – an estimated 83 million strong or roughly 25% of the U.S. population. Gen Y out-numbers Boomers (born 1945 – 1964) by about 4 million and is replacing them as the most important economic force.
With a taste for luxury developed through flash-sale websites, Gen Y shoppers are increasing their spending with full-price luxury retailers. Gen Y’s annual spending power exceeds $200 billion and they also influence another $50 billion in purchases. Advice to marketers – if you’re not already capitalizing on this opportunity, you need to start. . “ They are the hardest-to-reach but freest-spending generation. How to earn respect when talking with Gen Y: authenticity. #2: Brand Image « On Burberry… We have learnt that consumer behavior is such an integral part of creating a brand’s promise and marketing strategy, using a little psychology to see what the first descriptive word is that comes to mind can be very instructive to marketers.
Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is. In Assignment 1, we hypothesized the following of the Burberry brand - Burberry was known for it’s Checks, Class, Brand Ambassador – Emma Watsons, Expensive prices, British heritage, Bags, and its’ Trench coats.Other associations that were fairly dominating are also Boring, Elite and Branded.
While these were a compilation of our own association of Burberry, it was not representative of what others might think about the brand. This is the association map showing what comes to mind when consumers think of the Burberry brand, without specific probe or cue. Our study has affirmed and revealed the following - Quantitative Analysis of Consumer Profile #1 Strength.
Burberry plc - Strategy and Mission. #2: Brand Image « On Burberry… Assignment 3: Analyzing Tactical & Strategic Gap « On Burberry… Having understood what Burberry stand for, as well as evaluated what Consumers think about Burberry, we now analyze if the brand has any tactical or strategic gap. The gaps are defined as follows: Tactical gap: the difference (if existent) between the brand’s current identity and its current brand image.Strategic gap: if the brand should change or adopt another more appropriate brand positioning and identity on order to be successful in facing competing brands, and addressing future consumer trends and innovation. From our preliminary research, we learnt that Burberry positions itself as a luxury British brand with both heritage and innovation, and that it bestows prestige upon the owner of the brand. Quoting from Burberry’s corporate website, Burberry’s positioning is as followed: Putting these findings together under the CBBE framework, we can infer that the Salience, Performance and Imagery elements of Burberry are relatively strong in the minds of the consumers.
Possible alternatives. (2) Etude De Cas: Repositionnement de Dior Horlogerie Mba2. Mag. Marketingjobsuk.uk.com/blog/b2b-social-media-marketing/social-media-for-building-luxury-golf-brands/?utm_source=twitterfeed&utm_medium=twitter. Peter Wilkinson Panther Social Media Is selling and amicable media for golf PR required for building oppulance golf brands?
At initial peek we competence consider not. A oppulance brand, after all, is tangible by a exclusivity rather than a need to publicize to large quantities of consumers. But afterwards we remember what we schooled when we met a golf Facebook and Twitter selling specialist. The amicable network is built on exclusivity. The record of Facebook, that of march is where it all started, is predicated on a thought of disdainful entrance to amicable circles. In other words: if we are not someone’s “friend” afterwards we don’t get entrance to a selling and amicable media for golf that they are seeing. The pivotal to successfully branding yourself as a oppulance golf regard (again, as any golf Facebook and Twitter selling dilettante will tell you) lies in your preference of amicable spheres. Chinese Luxury. 38% Chinese Web Users are Mobile-Only.
Mobile-only Web users account for more than one third of China’s Internet population, according to a report from mobile research specialist On Device. The study found that the country’s rural population drove an annual 8 percent increase in mobile-only Web usage, which accounted for 38 percent of China’s Internet users in 2011. On Device found that, perhaps unsurprisingly, rural Chinese are most likely to be mobile-only Internet users, as they are less likely to own a computer than their urban-dwelling equivalents.
Indeed, in rural areas as much as 45 percent of Internet access is mobile-only, that’s against 29 percent in urban areas. While mobile is the default for many outside of cities, a higher proportion of urban Chinese surf the mobile Web because they find it quicker and more convenient that the fixed-line alternative. The report found that more than one quarter of mobile Web users were “keen browsers” who spent more than an hour on the mobile Web each day. 人人逛街. China’s Digital Generations 3.0: The Online Empire. Digital Economy, Globalization China’s Digital Generations 3.0: The Online Empire Decrease font size Increase font size Tools inShare Related Articles In This Article By 2015, China will add nearly 200 million users, bringing the total to more than 700 million.
China may still be classified as an emerging market, but on the Internet it has arrived. If not by 2015, then shortly thereafter, China will likely become the largest online retail market in the world, with close to 10 percent of retail sales occurring online. Going Digital How companies can reach the digital generations of the world’s largest Internet market While China is a huge online market, it is not an easy one. The Boston Consulting Group has regularly tracked the evolution of China’s digital consumers since 1998, and this report is the latest in our series chronicling the epic transformation of China’s consumer landscape.
Comments 1 to 2 of 2 Excellent article and great data. . - lmarriner 31, May 2012 07:56 AM Back to top CEO Agenda. Which Weibo for your brand, which Weibo for your target market ? Everyone is talking about weibos but few people know what they are. Weibo means microblog, and permits the sending of 140 chinese characters, (i.e. 140 words rather than 140 letters), text and photos which appear on a page resembling a Facebook “wall”. Weibos have “followers” depending on each person’s popularity; this is, to make a long story short, a weibo. In reality, there is not one Weibo like there is one Twitter, but rather three Weibo systems, built initially on three different networks, and offering slightly different functionalities. As a result, each system appeals to a different part of the population. The three systems are (1) Sina Weibo, inventor of the concept in 2009 and most well known in the West,, built upon a popular chinese generalist portal sina.com, (2) Tencent Weibo, which is built upon the instant messaging system QQ belonging to Tencent, and (3) Sohu Weibo, the least developed, based on the generalist network of Sohu.com.
Burberry Builds Success With China's Luxury Consumers. Internet en Chine [infographie] Voici une infographie plutôt sympa sur l’Etat de l’Internet en Chine. Avec la première population mondiale de personnes connectées (513 millions), la Chine possède le double d’internautes en comparaison au deuxième pays dans le monde, les Etats-Unis avec 245 millions. 55% des internautes chinois sont des hommes, 45% des femmes. 80% ont entre 10 et 40 ans. Ils passent en moyenne 2,7 heures par jour sur le Web et effectuent 35 millions de recherches web par heure (dont 8 sur 10 sont faites sur Baidu, et non Google). Il y 7,9 millions de noms de domaines enregistrés en Chine dont 47% de .com et 45% de .cn.
Question e-commerce c’est du très lourd : 6000 milliards de transactions en Yuan/RMB (soit 900 milliards de dollars US) par année, 6000 sites d’achats groupés, 600 millions de comptes enregistrés sur Alipay et 190 millions d’acheteurs en ligne. [via] Understanding China’s E-commerce Market. China's Hottest Digital Trends for Fashion. China is the second largest luxury market in the world, and with more than two million millionaires today, it’s on its way to become the world’s largest luxury market by 2020. Well-known fashion brands are launching dedicated Chinese e-commerce platforms, as the trade volume of online shopping in China has grown by 100% per year since 2007. Brands are meeting the challenge to understand and adjust to the Chinese consumer’s online habits and standards when it comes to mobile commerce and social media interaction.
We spoke with Anina Net, China’s top foreign model and founder of 360Fashion Network about the hottest digital trends for fashion in China right now. TNW: Tell us about the Mobile & Fashion exhibition created by the CHIC Fashion Expo and 360Fashion Network. What was the feedback from the attendees? Which mobile trends will be in and which out in 2012? TNW: What are the hottest fashion apps in China right now? TNW: What’s next for 360Fashion? Using in-store technology to enhance the luxury retail experience.
Michael Kors ad in Harrods The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image. Luxury marketers and retailers including Harrods, Ralph Lauren, Burberry, Barneys New York and Bloomingdale’s have been flaunting digital displays and the use of technology both in and out of their retail stores. However, marketers need to be careful as to the extent they use digital displays since it runs a fine line between sophisticated and gaudy. “Most luxury brands also sell through indirect channels and, in those environments, they often lose control of the brand experience, since they are still within someone else’s walls,” said Paula Rosenblum, managing director at marketing researcher RSR, Miami.
“The value of having your own store with interesting in-store components is to enhance your own brand image and value,” she said. Like this article? Blog. - 10 Sep 2015 {*style:<a href='javascript:void(0)'>*} Luxury, Sustainability & Best Practice From Kering and LVMH, Chopard to Tiffany and the Chalhoub Group, sustainability is slowly but surely rising in prevalence amongst luxury brands.
Here, Positive Luxury CEO Diana Verde Nieto examines best practice.Sustainability has become an overused and controversial word, synonymous for many CEOs with costly, complex investment without a clear return. To many, it is a technical specialism related to operational efficiency and supply chain management, and can therefore be delegated to a CSR team while the rest of the business gets on with…well, business. Luxe & Social Media. 78pc affluent consumers are on social media: Four Seasons Luxury Trend Report. Four Seasons The Four Seasons completed its inaugural Four Seasons Luxury Trend Report and is using the findings to analyze how affluent consumers are using digital media and how the brand can better aid them while they are staying at its properties.
Approximately 78 percent of affluent consumers are on social networks, with approximately 65 percent of whom believe that brands that have no presence on these media outlets are out of touch. In general, luxury consumers are back and ready to spend and are using digital media such as social media, ecommerce and mobile to interact with brands and make transactions. “It is surprising how actively the luxury consumer has embraced online and particularly social media,” said Susan Helstab, executive vice president of marketing for the Four Seasons, Toronto.
“[Our views of] marketing and customer engagement, in general, is that we need to have a very holistic and integrated approach to marketing,” she said. “Don’t be afraid to use social media.” Chanel et les blogueurs. Loin de retomber rapidement dans l'anonymat comme certains le prédisaient, les blogueurs suscitent de plus en plus l'intérêt des griffes de luxe. Alors que ces dernières s'étaient jusqu'ici abstenues d'associer clairement leur image à celle des stars de la toile, certaines rumeurs laissent à penser que les choses seraient en train de changer, et ce notamment du côté de la rue Cambon... Si Boucheron n'hésite pas à inviter telles ou telles membres de la blogosphère à découvrir en exclusivité sa dernière collection de bijoux au sein de ses salons de la place Vendôme, dans son ensemble le petit monde du luxe ne semble pas encore tout à fait prêt à les considérer comme des journalistes à part entière, ni même comme des "it" girls influentes.
Cela dit, il se pourrait que Karl Lagerfeld, pourtant peu familier des nouveaux "social média", soit sur le point de changer la donne. Par Lise Huret, le 18 février 2011 dans Actualité. What a luxury brand should expect from its social media director. Google+ With the ever-evolving social media world, luxury brands have no option but to hire a social media director to oversee the brand presence and activity on these various networks. But what should they expect from this employee? A social media director should be completely in-tune with the brand’s style and image and be ahead of the curve on social networks. These networks include mainstays such as Facebook and Twitter but also emerging social platforms such as Tumblr, Google +, foursquare and Pinterest. “Maintaining social media outlets requires a lot of work and strategy and upkeep,” said John Jonas, Founder/CEO of The Jonas Group, New York.
“[Their job is] to maintain brand recognition,” he said. The Jonas Group is an executive recruiting firm that provides recruitment staffing and executive career placement in the fashion and retail industry. The most important networks at this time are Twitter, Facebook, foursquare and Tumblr, according to Mr. Like this article? Social enterprise is a must, says Burberry. Con Marc Jacobs e Levis, l’immagine è di moda.
Pinterest Mania: Et Si Les Marques de Luxe Commençaient à Piner? 人人逛街. Mémoire Luxe et Internet. Vinisud : le salon des vins méditerranéens célèbre sa 10ème édition.