Digital Influence Mapping

Get flash to fully experience Pearltrees

Understand Monitoring Project

Co-creation

Social Media is About Sociology Not Technology

The future of engagement introduces sociology into the marketing strategy.

http://www.briansolis.com/2007/08/social-media-is-about-sociology-not/

Why Users Interact with Brands on Facebook

Influencers & Community Marketing

Someone recently asked me on Quora how eCairn scores influence. It was a great question, and one that I was more than happy to answer, but I think it was a good prompt to address this here.

http://eu.techcrunch.com/2010/08/23/why-social-media-projects-fail-%E2%80%93-a-european-perspective/

Why social media projects fail – a European perspective

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com.

ROI

Le buzz marketing serait-il déjà dépassé ? Oui, à en croire Vincent Balusseau, Directeur général du groupe Première Heure, qui dévoile ici le concept de « branded content », la transformation des marques en média.

http://www.levidepoches.fr/weblog/2010/08/le-buzz-marketing-seraitil-d%C3%A9j%C3%A0-d%C3%A9pass%C3%A9-oui-%C3%A0-en-croire-vincent-balusseau-directeur-g%C3%A9n%C3%A9ral-du-group.html

Le vide poches : le blog du planning stratégique 2.0 de PSST (opinions et tendances 2.0) by jérémy dumont: Le buzz marketing serait-il déjà dépassé ? Oui, à en croire Vincent Balusseau, Directeur général du groupe Première Heure, qui dévoile ici le concep

E-Reputation

9edb20f14419d3076ea9e427ecdd945211f03b5f (Image JPEG, 500x325 pixels)

http://www.conversationagent.com/2010/08/social-media-influence.html

What would happen if I told you I could get you hired some place where you'd love to work?

Conversation Agent: Why and How Influence Works (my SxSW Interactive PanelPicker)

5 Ways to Get the Support of Social Media Influencers | Social Media Examiner

It’s the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing.

http://www.socialmediaexaminer.com/5-ways-to-get-the-support-of-social-media-influencers/

http://thesocialcustomer.com/themaria/28799/identifying-influencers-and-measuring-influence

Identifying Influencers and Measuring Influence | The Social Customer

This is another weekly tip in our social media tips series. In previous tips, blogposts and speaking gigs, people have often asked me how to find influencers that are relevant for their businesses.

Una recente ricerca della Forrester mette in luce qualche considerazione, che avrete sicuramente avuto modo di leggere anche qui, per quanto riguarda il coinvolgimento degli influencer. Per troppo tempo i marketer si sono basati sul numero di visite o il numero di contatti che un blogger, o un utente in generale, riusciva a generare ; in pratica un approccio di esposizione, costo per contatto.