List of Open Innovation & Crowdsourcing Examples - Best practices. Intermediary Platforms Research & Development platforms Innocentive – open innovation problem solvingIdeaConnection – idea marketplace and problem solvingYet2.com – IP market placePRESANS (beta) – connect and solve R&D problemsHypios – online problem solvingInnoget – research intermediary platformOne Billion Minds – online (social) challengesNineSigma – technology problem solvingIdeaken – collaborative crowdsourcingInnovation-community.de – Community of innovators & creators.
Marketing, Design & Idea platforms Collective Intelligence & Prediction platforms Lumenogic – collective intelligence marketsUshahidi – crowdsourcing crisis informationKaggle – data mining and forecastingWe Are Hunted – the online music chartGoogle Image Labeler – crowdsourced image labeling HR & Freelancers platforms TopCoder – competition-based software crowdsourcingSpudaroo – crowdsourcing copywritingClickworker – small online task solvingAmazon Mechanical Turk – low-cost crowdsourcing Open innovation software 478Shares.
Tools. In a networked knowledge economy, co-creation is co-evolution. Our world is changing, so is the way we are thinking about it. The rise of online networks has not only modified our possibilities to connect and exchange knowledge with other people, but also has it given anyone with internet access a new, almost (not yet totally, but for how long?) Unalienable, power. From charities to tyrannies, from companies to markets, a lot of this power is shifting to citizens and customers. Paradoxically, the more people gain access to it, the less we can think in terms of mass.
Individuals, their diversity, their relationships, their interactions, matter more than the standardized bulk dynamics prevailing in the industrial logic. To adapt to this change, organizations have to reinvent most of the ways they operate. SD-logic and co-creation of value Service-dominant logic draws a framework in the quest for such an equilibrium. Furthermore, value is neither created in the void, nor in a simple dual firm-customers relationship. EN EUROPE - 24 H chrono pour un titre.
Le 22 Mars 2011, en direct de Londres, Coca-Cola et le groupe de rock Maroon 5 se réunissent pour «Coca-Cola Music », une campagne musicale novatrice qui cible les adolescents. En l’espace de 24H, les fans du monde entier sont invités à inspirer le groupe Maroon 5 qui composera une chanson en direct du site www.coca-cola.com/music. Les fans pourront, grâce à ce site, interagir avec le groupe, participer à l’écriture, à la composition et à l’enregistrement d’une chanson en envoyant des images et du texte.
Produit par l’agence de publicité Wieden + Kennedy, ce dispositif interactif est l'œuvre de Nexus Interactive Arts, agence de production et animation. Why You Should Use Co-Creation To Build A Better Product In 2011. I've written a lot about co-creation over the past 9 months, demonstrating how it helps consumer product strategy (CPS) professionals develop better products. A majority of companies are not yet using social technologies to involve consumers in the product development process, but that will soon change. We expect an increasing number of companies to move from the education phase into the experimental phase in 2011 and 2012 -- or risk being left behind while their competitors move forward.
Why do we expect co-creation to take off over the next two years? The research provides a compelling case: Social co-creation delivers substantial benefits to CPS pros, with few barriers. Whether you are looking for new product ideas, validation of internal ideas, or ongoing customer input to the product development process, social co-creation provides a unique way of interacting directly and repeatedly with consumers, with quick turnaround times. Co-creation and crowd-sourcing: a powerful tool for NPD « GfK TechTalk. A recent crowd-sourcing study, run by GfK NOP in partnership with co-creation community eYeka.com , recently asked consumers to imagine their “ideal communication technology of the future”. Participants had the freedom to create a new device, a new service for an existing device, a piece of software or an application.
Their solution could be designed to make their lives easier, more fulfilling, more productive, or just more fun – the only limit was that it had to be something that could conceivably exist in the next five years. Providing a broad brief ensured that we received a smorgasbord of ideas, but even so, some common themes were found amongst the entries. These reiterated themes illustrate consumer frustrations with current devices and lifestyles, helping to give clear direction to manufacturers on what needs are still not being met in the market: that integrate payment, keys and other gadgets into typical Smartphone functionality or communication wired directly to a user’s brain .
A Co-creation Primer - Stefan Stern - The Conversation. By Stefan Stern | 8:55 AM February 28, 2011 Everyone says they are in favor of open innovation and co-creation. We have all heard about the wisdom of crowds, bringing the outside in, and have bought the t-shirt which states that “none of us is as smart as all of us.” But what is co-creation, really, and how do you do it right? Co-creation involves working on new product and service ideas together with the customers who are going (you hope) to buy them.
It turns “market research” into a far more dynamic and creative process. I had a great conversation about co-creation recently with the people at Sense Worldwide, a London consultancy. “When you need to transform a brand or product, you can’t just do the same things better,” Brown said. They have established some co-creation Do’s and Don’ts. Do’s first: • In co-creation, you have to forget everything you know about recruiting people for research, they say. Co-creation don’ts • Running a “make us an ad” campaign isn’t co-creation. That’s it. Co-Creation Innovation.
You have an idea—a really big idea. It could be for a new product. Or a new service. It even might be for a new way of doing business. The specifics don't matter. It's going be huge and make someone millions, maybe billions of dollars. The day comes when you are ready to share your big idea, so you meet with the partners you believe should be most excited about it. They pass. We know why you have failed to inspire them. Our experience tells us that these excuses are actually symptoms that your process was wrong.
Building With a Synergistic Partner There is a simple way around the problem: "co-creation innovation. " That's what we call the practice of finding a synergistic partner and creating something together. We see this as the second-largest innovation trend happening today, right behind sustainability. You don't have to be green or even for-profit to take advantage of the co-creation trend. Consider this billion-dollar example of what we're talking about. Three Outstanding Benefits. The Co-Creation Story behind Nivea's New Deodorant. Nivea has launched a new deodorant called "Invisible for Black & White". The deodorant provides a solution for a consumer need which has long been unanswered.
It helps avoid yellow deodorant stains on white clothes and white deodorant stains on black clothes. The innovation process that led to this new product is remarkable in two respects: 1. The deodorant may be the first co-created product on the German market resulting from a continuous co-creation process within R&D. 2. Here is video (source: nivea.de) about the new product highlighting the R&D work at Nivea and the underlying consumer research listening to consumers in social media: In the current issue of the Marketing Review St.
Nivea is the best-known brand of the multinational skin care corporation Beiersdorf based in Hamburg, Germany. The case study outlines the way leading to the new deodorant starting with listening to consumers in online communities (Netnography). Realisierte Lösungen | Tchibo ideas. Do Customers Really Want to Co-Create Your Product? Innovation is a fundamental component of true market differentiation -- and consequently a key component of business growth. Organizations that find a way to marry this marketing function with what customers really want win. How do you go about figuring out what the real opportunity is? There are biological reasons that explain why we lie and examples of unprofitable lines of business based upon direct customer requests.
Knowing how to recognize what will work takes a bit more than asking what people want. For this post, however, I'm exploring a different question: do customers really want to co-create your product? The whole co-creation and crowdsourcing conversation has been around for a while. The way we talked As I wrote in that October 2006 post, quoting from Selling Power magazine, today's customers, want to be personally courted and digitally engaged. Jennifer Rice at Mantra Brand Consulting salvaged a series of posts at Corante Brandshift on co-creation in her blog.
A must-read for you: The Power of Co-Creation. For more than a decade, authors around the world have been praising co-creation as a highly effective way to engage with customers and to fuel innovation. The book The Power of Co-Creation, written by renowned academics Venkat Ramaswamy and Francis Gouillart, covers a wide array of examples of how organizations use co-creation to boost growth, productivity and profits.
Co-creative enterprises respond to insights originating from the actual engagement experiences of people […] continuously designing and re-designing what is of value Some best practices of co-creation strategies are very well-known already : Nike and Apple’s Nike+, Starbucks’ engagement through web-platforms like My Starbucks Idea or Dell’s response to blog-criticism. One particularly effective way of gathering genuine customer insights is video. The book illustrates this with the co-creative product development process of the French retail bank Credit Agricole, and the creation of its life insurance product Predica.
21st century cities: C is for Co-creation - urbanverse's posterous. Co-Creation: The Key To The Best Innovation - Forbes.com.