Co-creation
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In a networked knowledge economy, co-creation is co-evolution | CustomerThink
Our world is changing, so is the way we are thinking about it. The rise of online networks has not only modified our possibilities to connect and exchange knowledge with other people, but also has it given anyone with internet access a new, almost (not yet totally, but for how long?) unalienable, power. From charities to tyrannies, from companies to markets, a lot of this power is shifting to citizens and customers.Le 22 Mars 2011, en direct de Londres, Coca-Cola et le groupe de rock Maroon 5 se réunissent pour «Coca-Cola Music », une campagne musicale novatrice qui cible les adolescents. En l’espace de 24H, les fans du monde entier sont invités à inspirer le groupe Maroon 5 qui composera une chanson en direct du site www.coca-cola.com/music . Les fans pourront, grâce à ce site, interagir avec le groupe, participer à l’écriture, à la composition et à l’enregistrement d’une chanson en envoyant des images et du texte. Produit par l’agence de publicité Wieden + Kennedy, ce dispositif interactif est l'œuvre de Nexus Interactive Arts, agence de production et animation.
EN EUROPE - 24 H chrono pour un titre
I've written a lot about co-creation over the past 9 months, demonstrating how it helps consumer product strategy (CPS) professionals develop better products. A majority of companies are not yet using social technologies to involve consumers in the product development process, but that will soon change. We expect an increasing number of companies to move from the education phase into the experimental phase in 2011 and 2012 -- or risk being left behind while their competitors move forward. Why do we expect co-creation to take off over the next two years? The research provides a compelling case:
Why You Should Use Co-Creation To Build A Better Product In 2011 | Forrester Blogs
Using customer ideas to help develop realistic and appealing new products Crowd sourcing can produce a rich pool of exciting product concepts, as the unfettered thinking and creative time that consumers enjoy means that they often come up with more innovative designs. Plus you’re getting NPD ideas that the consumers themselves have already endorsed as a good concept. But how do you balance desirable innovation against keeping the ideas realistic, and how do you spot the winning ideas? The answer is by combining crowd-sourcing, co-creation and standardised product testing.
Co-creation and crowd-sourcing: a powerful tool for NPD « GfK TechTalk
A Co-creation Primer - Stefan Stern - The Conversation - Harvard Business Review
Stefan Stern is the director of strategy in the U.K. for Edelman and was the management columnist for the Financial Times for four years prior to that. He is a visiting professor at Cass Business School in London. Everyone says they are in favor of open innovation and co-creation.Companies are embracing a simple truth that is improving the way they innovate: People and enterprises support what they create, so creative cooperation is a big winner By G. Michael Maddock and Raphael Louis Vitón You have an idea—a really big idea.
Co-Creation Innovation - BusinessWeek
The Co-Creation Story behind Nivea's New Deodorant
Nivea has launched a new deodorant called "Invisible for Black & White" . The deodorant provides a solution for a consumer need which has long been unanswered. It helps avoid yellow deodorant stains on white clothes and white deodorant stains on black clothes. The innovation process that led to this new product is remarkable in two respects:
Realisierte Lösungen | Tchibo ideas
Die hochwertige Gewürzaufbewahrung besteht aus 6 Gewürzgläsern, die licht- und aromageschützt aufbewahrt werden. Das "Kräuterbeet" hat eine schwarze Vorderseite, die mit Kreide beschriftet werden kann. Die grünen Kunststoffblätter verleihen dem Beet einen frischen Kräuterflair.Innovation is a fundamental component of true market differentiation -- and consequently a key component of business growth. Organizations that find a way to marry this marketing function with what customers really want win. How do you go about figuring out what the real opportunity is? There are biological reasons that explain why we lie and examples of unprofitable lines of business based upon direct customer requests. Knowing how to recognize what will work takes a bit more than asking what people want.
Conversation Agent: Do Customers Really Want to Co-Create Your Product?
A must-read for you: The Power of Co-Creation | eYeka Co-creation Blog
For more than a decade, authors around the world have been praising co-creation as a highly effective way to engage with customers and to fuel innovation. The book The Power of Co-Creation, written by renowned academics Venkat Ramaswamy and Francis Gouillart, covers a wide array of examples of how organizations use co-creation to boost growth, productivity and profits. Co-creative enterprises respond to insights originating from the actual engagement experiences of people […] continuously designing and re-designing what is of value Some best practices of co-creation strategies are very well-known already : Nike and Apple’s Nike+ , Starbucks’ engagement through web-platforms like My Starbucks Idea or Dell’s response to blog-criticism . However, we wanted to share other interesting examples with you, especially when it comes to customer insights gathered through the web.
Here’s my January series: the ABC’s of 21 st Century Cities . In previous entries, I explored Artificial Intelligence and Backward Futures . Today is Co-creation.
21st century cities: C is for Co-creation - urbanverse's posterous
Bill Fischer Co-creation is the idea of the moment. Wherever I go lately the desire to get closer to customers, stakeholders and suppliers is at the center of everyone's strategic planning. I saw this emphatically driven home recently in the Driving Strategic Innovation program, a collaborative venture between my school, IMD, and MIT's Sloan School of Management, where nearly 60 chief innovation officers came together for a week to discuss trends in innovation. They came from all types of industries, from manufacturing to services, from government to the sciences and from all across the world.