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OverNear. US Military Scientists Solve the Fundamental Problem of Viral Marketing. Viral messages begin life by infecting a few individuals and then start to spread across a network.

US Military Scientists Solve the Fundamental Problem of Viral Marketing

The most infectious end up contaminating more or less everybody. Just how and why this happens is the subject of much study and debate. Network scientists know that key factors are the rate at which people become infected, the “connectedness” of the network and how the seed group of individuals, who first become infected, are linked to the rest. Why Companies Should Invest in Google+ Brand Pages. Crispin Sheridan | November 16, 2011 | 4 Comments inShare55 Three unique elements that you should consider before writing Google+ brand pages off.

Why Companies Should Invest in Google+ Brand Pages

As the lines between search engine optimization and social media continue to blur and form one synergistic effort, it is critical that both small and large companies stay up to date with new opportunities for spreading brand awareness and connecting directly with their audiences. When Google makes a move in the social space, it's important to pay attention to, understand, and identify how the offering can and should be leveraged for your business.

With the recent announcement of Google+ brand pages, many people may be saying "My business is already active on Facebook and Twitter, why should I bother with yet another social media channel? " Social Product Development.