marketing
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Why Many Links On Facebook Don’t Get Click-Throughs
How many times have you seen a link posted to Facebook with an image that had little or no relevance to the content? Despite the fact that the social network sends a large share of referral traffic to websites, many links currently shared on Facebook aren’t even optimized for click-throughs, assuming the presence of a relevant description and image increase a Facebook link share’s click through. Your site is probably one of them. By not including Facebook’s open graph meta tags, these sites are all hurting their fans’ best efforts to help them. Most commonly, the image is missing, or it’s just wrong.
Editor’s note : This guest post is written by Aileen Lee , Partner at venture firm Kleiner Perkins Caufield & Byers , where she focuses on investing in consumer internet ventures. Full disclosure: some of the companies mentioned below are KPCB-backed companies, including One Kings Lane, Klout and Plum District (both of which count Lee as a board member).
Social Proof Is The New Marketing
Heinz Kammerer (63) hat mit Teppichen und Fliesen ("Ikera") gehandelt, bevor er 1993 die Weinhandelskette Wein & Co gründete.
"Weil Österreich die feigsten aller Politiker hat" - Konsum - derStandard.at › Wirtschaft
When Content Strategy Meets Social Activation – A #ProfsChat Review
Review" data-via="BrennerMichael" > People often ask, “which comes first the channel or the content?”