Steinbeis. Das Familienunternehmen Bussmann besteht seit 1898 und wird heute in dritter Generation geführt. Das Stammunternehmen, die Hermann Bussmann GmbH, begreift sich als Speditions- und Logistikdienstleister, operiert von seinem Stammsitz Vreden in Westfalen aus und bedient Kunden europaweit. Als mittelgroße Kapitalgesellschaft befindet es sich auf stetigem Wachstumskurs. 2012 beschäftigte die Hermann Bussmann GmbH 160 Mitarbeiter und verfügte über eine Flotte von 90 eigenen Lkw-Zügen.
Am Beispiel der Hermann Bussmann GmbH hat Markus Bussmann eruiert, wie die Instrumente des ERM in einem KMU eingesetzt werden können, welche Hürden eine Implementierung zu nehmen hat und ob neben operativen Fragestellungen auch strategische Fragestellungen wirkungsvoll unterstützt werden können. Die Projektarbeit von Markus Bussmann lieferte für das Familienunternehmen Hermann Bussmann GmbH einen hohen Nutzwert, indem u.a. erstmalig ein fundierter Risikokatalog erstellt wurde.
The inspiring heroism of Aaron Swartz. (updated below)Aaron Swartz, the computer programmer and internet freedom activist, committed suicide on Friday in New York at the age of 26.
As the incredibly moving remembrances from his friends such as Cory Doctorow and Larry Lessig attest, he was unquestionably brilliant but also - like most everyone - a complex human being plagued by demons and flaws. For many reasons, I don't believe in whitewashing someone's life or beatifying them upon death. But, to me, much of Swartz's tragically short life was filled with acts that are genuinely and, in the most literal and noble sense, heroic. I think that's really worth thinking about today.
At the age of 14, Swartz played a key role in developing the RSS software that is still widely used to enable people to manage what they read on the internet. But rather obviously, Swartz had little interest in devoting his life to his own material enrichment, despite how easy it would have been for him. Suicide is an incredibly complicated phenomenon. Why Many Links On Facebook Don’t Get Click-Throughs. Social Media Marketing. Marketing. Social Proof Is The New Marketing. Editor’s note: This guest post is written by Aileen Lee, Partner at venture firm Kleiner Perkins Caufield & Byers, where she focuses on investing in consumer internet ventures.
Full disclosure: some of the companies mentioned below are KPCB-backed companies, including One Kings Lane, Klout and Plum District (both of which count Lee as a board member). You can read more about Lee at KPCB.com and follow her on twitter at @aileenlee. As I’ve written about before, we’re in an amazing period of the consumer Internet. Despite a shaky economy, many web companies are in hypergrowth. This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built. One challenge, which isn’t new, is the battle for consumer attention. What is social proof?
Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. Five Types of Social Proof 2) Celebrity social proof – Up to 25% of U.S. P.S. "Weil Österreich die feigsten aller Politiker hat" - Konsum. Heinz Kammerer (63) hat mit Teppichen und Fliesen ("Ikera") gehandelt, bevor er 1993 die Weinhandelskette Wein & Co gründete.
Der Vater zweier Kinder hat die Getränkesteuer erfolgreich bekämpft, gilt als Vorkämpfer längerer Öffnungszeiten im Handel. Das heimische Rauchergesetz hält er für so "dumm und undurchdacht, wie nichts auf der Welt. " Angst vor der Auslandkonkurrenz hat er beim Wein nicht: "In Ermangelung anderer Dinge, auf die der Österreicher stolz sein könnte, ist er auf den Wein stolz. " Beim Genuss sparen die Österreicher offenbar auch in der Krise nicht: Mit 270 Mitarbeitern erzielte Wein&Co zuletzt in 19 Filialen einen Umsatz von 47 Millionen Euro - elf Prozent mehr als im Jahr davor. derStandard.at: Draußen an der Bar stehen Aschenbecher. UnMarketing. #016: From Toy Cars to Google Glass Podcast: Play in new window | Download | Embed Subscribe on iTunesRSS Feed On this episode of the UnPodcast, we start off with a great feel-good story about a project that involves a 10-year-old boy, a toy, and people from around the world that range from celebrities to homeless people.
From there we dig into what’s wrong with Google Glass and how technology can keep us from enjoying the things that really matter. (20) Andy Johns (ibringtraffic) Twitter Reach Report Results for profschat. When Content Strategy Meets Social Activation – A #ProfsChat Review. Review" data-via="BrennerMichael" > Review" data-url=" data-via="BrennerMichael"> People often ask, “which comes first the channel or the content?”
And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no one can find it? Last Friday, I was honored to be the guest for @MarketingProfs #Profschat. So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… Home - General Assembly. List Management. Marketing.