advertising
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25 startups to watch | 16 | Business 2.0
Led by former AltaVista CEO Jim Barnett, Turn.com is offering online advertisers something many have craved for years: precise, automated ad targeting combined with a system that requires them to pay only for specific desired results. Call it pay-per-play. To get started, advertisers first enter the prices they're willing to pay for various results - $5 for a sales lead, say, or $50 to $60 for a completed transaction.
Dabble | launchpad
What does this mean? Videos get put on the web in lots of different ways: uploaded from people's home computers, mobile phones, and digital cameras, as well as professionally produced and posted by the company that made them (or others who enjoy them).