Young people who embrace mobile tech can feel overconnected - Ar. Young people have done a good job of integrating technology into their lives, but they are also the ones who are most concerned about being overconnected.
This finding is part a new report from the Pew Internet & American Life Project, The Mobile Difference, which discusses how different groups of American adults treat the latest trend in connectivity. While 61 percent of the adult population is perfectly fine accessing the Internet through a stationary PC, the remaining 39 percent is active in adopting mobile connectivity. Pew breaks the latter chunk into five groups: Digital Collaborators, Ambivalent Networkers, Media Movers, Roving Nodes, and Mobile Newbies. There's little variation in the percentage breakdown of these groups—Roving Nodes makes up the largest at nine percent of the adult population—though their favorite ways of using technology while on-the-go vary. HOW TO: Measure Online Influence.
Obsessed with the idea that Google doesn’t have the one right answer, in late 2008 Micah Baldwin joined Lijit Networks—his sixth startup—which believes each blogger has a right answer.
Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Feature: Manage Your Online Reputation. Are You a Super Influencer? - ReadWriteWeb. A new report from Universal McCann discusses the rise of "a new breed of super influencers" that has been created by "the tools of the social media revolution.
" Before we all don our superhero capes, let's look more closely at the findings of the report. Entitled When did we start trusting strangers? How the internet turned us all into influencers, the premise is that influence was moved beyond "professional and top down" (mainstream media) and into Web-enabled peer to peer influence. But despite McCann calling this a "democratisation of influence", all influencers are not equal. There are "super influencers" who are "extremely heavy users of social media, particularly in terms of content creation. "