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Daily Grommet’s Web Site Matches Innovators and Shoppers

That’s why Jules Pieri and Joanne Domeniconi inspire awe. What Prototype does 12 times a year, these women do five times a week at their e-commerce start-up, Daily Grommet . Their goal is to promote innovation by endorsing what they call “nice companies,” ones with well-made products and impeccable service. If those products preserve a craft or protect the environment, they say, all the better. Here’s what distinguishes Daily Grommet from other Web marketplaces like or Etsy: To be featured on Daily Grommet, you have to be chosen. http://www.nytimes.com/2010/08/08/business/08proto.html