Jonathan Ive Tribute Speech to Steve Jobs at Apple Memorial. Jonathan Ive Interview - Twentieth Anniversary Macintosh. "Objectified": Jonathan Ive. Design - Apple Mac. A Rare Interview with Jonathan Ive. Despite the Evening Standard’s awful subtitle of “The iMan cometh” the article contains some great quotes and insights applicable to all designers: Most of our competitors are interesting [sic] in doing something different, or want to appear new – I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us – a sincere, genuine appetite to do something that is better. Committees just don’t work, and it’s not about price, schedule or a bizarre marketing goal to appear different – they are corporate goals with scant regard for people who use the product.
One of the things we’ve really learned over the last 20 years is that while people would often struggle to articulate why they like something – as consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed. It’s one of the thing we’ve found really encouraging. Read the complete interview here. Jonathan Ive Interview (original video)