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Crowd Wisdom: Agenda Setting. Book Review - Memoirs by Shirley MacLaine and Rob Lowe. Risk perception - Soapbox Science Blog. David Ropeik is an international consultant in risk perception and risk communication, and an Instructor in the Environmental Management Program at the Harvard University Extension School.

Risk perception - Soapbox Science Blog

He is the author of How Risky Is It, Really? Why Our Fears Don’t Always Match the Facts, principal co-author of RISK A Practical Guide for Deciding What’s Really Safe and What’s Really Dangerous in the World Around You, and blogs for Huffington Post, Psychology Today, and has written guest blogs for Scientific American, Climate Central, and Big Think. He founded the program “Improving Media Coverage of Risk,” was an award-winning journalist in Boston for 22 years and a Knight Science Journalism Fellow at MIT. You are reading a piece in Nature, so you are probably fairly well-educated, and there is a better than even chance that you fancy yourself a fact-based thinker and reasonably rational. Meaning no disrespect, but that assumption is fanciful, at least when it comes to the perception of risk.

The More Victims, the Less Severe the Judgment. An examination of jury verdicts over the past decade involving people charged for exposing others to toxic substances, has revealed that the more victims are involved in a case, the less harshly the perpetrator of the crime is penalized.

The More Victims, the Less Severe the Judgment

The study, which also included two experiments in the lab, is the first to show that the bias toward feeling empathy for a single individual versus many — known as the identifiable victim bias — causes people to make judgments based on emotion that are disproportionate to the severity of a crime. “The inspiration for the study was the observation that we tend to focus an extraordinary amount of attention and resources to crimes that have a really small number of victims, and have a harder time remaining engaged to larger scale kinds of crime,” said psychologist Loran Nordgren of Northwestern University, lead author of the paper Aug. 25 in Social Psychological and Personality Science (.pdf).

It has to do with the way empathy works, Slovic said.