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Economie des communautés médiatisées
Dans les MMS, l’audience élabore, utilise et échange autour des contenus. Alors que les contenus étaient des flux (émissions) dans les MMA, ils deviennent des stocks (podcasts, vidéos qu’il faut entretenir). La publicité interfère beaucoup plus avec le contenu, comme le montre la publicité contextuelle de Google. L’interaction entre les fonctions d’utilité des gens est plus intime, plus symétrique, mais aussi plus éclaté selon les communautés, les styles de vie...
Fighter Z: http://www.fighterz.com - A social network for mixed martial artists. Figment: http://www.figment.com - A social network for teens to share their writing, connect with other readers, and uncover new stories and authors. Fast Pitch! Networking: http://www.fastpitchnetworking.com - A fast-growing business social network on the web that also includes a free press release syndication service, blog syndication, and more.
Social Networking Websites and Social BookMarking Sites
Nuggets from Social Media workshops as of late… : Community Grou
8) “Participating in the conversation” is hollow advice for a large corporation: Too many give the advice of “join the conversation” without enough guidance behind the surface. I spent a long time in a very large brand. Had someone shown up and said “join the convo,” I would have thrown them out. Why? The advice isn’t wrong – but too simplistic.
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Occasionally IIED publishes through external publishers, including: Earthscan , Zed Books , Gower , Sage . Only IIED’s most recent publications are available to purchase in hard copy format. All IIED printed publications are sold through our worldwide distributor — Earthprint . Most of the publications and documents described on this site are free to download. The remainder either require a journal subscription or are on external sites possibly requiring registration or payment.
