Olivia Wilde Tapped for H&M’s Conscious Exclusive Line. H&M Life | Interview | Learn more about inspiring people in fashion | H&M PH. WHAT IS YOUR FAVOURITE 'SUSTAINABILITY IN EVERYDAY LIFE' THING? ”I recycle, I conserve water by limiting how often I wash my jeans, as well as limit how much water I waste while bathing, I'm thoughtful about our household’s consumption of meat, I read the paper on my iPad, I buy vintage goods when possible.
I suppose my favourite tip for everyday sustainability is to walk to your destination when possible, which is a helpful choice for both the atmosphere and your heart.” WHAT IS YOUR DRIVING FORCE? ”The clear necessity for change.” IF YOU COULD CHANGE ONLY ONE THING ABOUT THE WORLD, WHAT WOULD IT BE? ”I would remove the sense of entitlement and short-sightedness that allows us to be so careless about our behaviour. WHO IS YOUR HERO? WHAT DO YOU SAY TO PEOPLE WHO THINK SUSTAINABLE FASHION IS BORING? YOUR FAVOURITE PIECE FROM THE H&M CONSCIOUS EXCLUSIVE COLLECTION? WHAT DOES THE FUTURE HOLD? See Olivia Wilde model the H&M Conscious Exclusive collection here. Zara Join Life Sustainable Collection. It seems like Zara, the reigning champion of all things fast fashion, is taking notice of many shoppers' slowly but steadily developing buying habits.
On Tuesday, the trend powerhouse debuted its first sustainable collection entitled #JoinLife, which, according to its website, "embraces a woman who looks into a more sustainable future. " And while we wish we could give Zara a huge pat on the back for its eco-minded initiative, it's hard to take it seriously when it comes from a retailer that's built its empire by churning out new pieces every week. Regardless, the #JoinLife lineup includes a lot of the trends of the season you'd expect from Zara (stylish denim, ruffled tops, expensive-looking outerwear, and sleeve details galore) at a similar price point to the usual offering. So what's the difference?
To be clear: A sustainable collection is definitely a step in the right direction. Begin Slideshow. 5 New Solutions For The Fashion Industry's Sustainability Problem | Co.Exist | ideas + impact. It's the holy grail for the fashion industry: Can manufacturers seamlessly close the loop on fabric, so an old T-shirt or dress headed for the landfill can be turned into something new? The world now buys more clothing than ever before in history; the average American throws out 68 garments in a single year. A new €1 million competition asked for new ideas to help the industry become more circular. "Fashionista or not, clothes are a necessity, and one of the biggest challenges facing today's fashion industry is how to create fashion for a growing world population while protecting our planet," says Erik Bang, project manager for the Global Change Award, sponsored by H&M Conscious Foundation, the nonprofit created by the Swedish fast fashion giant.
Waste—and the unsustainability of the supply chain—is a problem endemic to the entire apparel industry, but especially interesting in the context of fast fashion. Here are the five finalists in the competition, which is now open for public vote. What Sustainability Means To The Millennial Generation. Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide According to Goldman Sachs, there are around 92 million millennials in the US currently, making them the largest demographic in American history so far. Critically, they are also set to be the most important consumer group yet, with estimates of annual spending projected at around $200 billion by 2017, and $10 trillion over their lifetimes as consumers.
With these figures comes the all-important question of how business can best cater to this multi-faceted millennial marketplace—the real questions being what do they value? And therefore, what do they want to spend their money on? The question points us back to sustainability. Recent studies indicate that millennials have a new, insistent consumer appetite that is colored distinctly green.
However, the main problem facing these pioneering brands is gaining consumer exposure. This is why the revolution must begin at the top. Sustainable Growth in the Fashion Industry. Sustainability encompasses three main areas: environmental, social and economic. Over the last decade sustainability and sustainable growth has become one of the most prominent and important topics in our society.
Even calling it a topic, would somewhat marginalise something that many would refer to as a global issue which is often overlooked usually due to monetary reasons. Sustainability across all avenues, from the fashion industry to the boardroom has been at the forefront of our endeavours to create a more ethical and environmentally advanced society. One would surely think sustainable growth which is holistic in all its principles would be something that is used across the board, almost acting as a golden rule which was trusted and used on consistent bases in order to maintain an economical and ethically adequate business.
If we are to focus on the fashion industry -There is a growing movement towards responsible and sustainable disciplines. Written By Carol Rose. Meet the future stars of sustainable fashion | Fashion. A new breed of fashion designer is putting ethics at the heart of everything they do. No longer is sustainability and social responsibility a token extra or cynical marketing ploy. The smartest brands are the ones taking full responsibility for every step of the process, from the supplier to the maker – and in some cases the aftercare of the product, too. These are designers interested in quality, never quantity – a generation making clothes we will cherish, that will make us consume less and make the best possible choice when we do.
Next week the windows of Selfridges in London’s Oxford Street will be dedicated to the store’s annual Bright New Things. Here we introduce five of the brightest, newest things and find out why crochet, fishing nets and old-fashioned hand weaving are the future of fashion. Katie Jones: ‘With sustainability you decide what to target’ Katie Jones (previous spread) loves to crochet. Margot Bowman and Diana Auria: ‘It’s playful , sexy and hyper smart’ H&M on Conscious Materials. ASOS Releases Statement Addressing Working Condition Allegations | British Vogue. FOLLOWING a spate of allegations regarding the working conditions in its Barnsley warehouse, ASOS has issued a six-page statement refuting the recurring accusations in detail. “I’m disappointed that inaccurate and misleading things have been said about how we manage our warehouse at Barnsley in Yorkshire," CEO Nick Beighton wrote in the document published on the brand's website. "I take huge exception to the idea that we are secretive and exploit our people.
We have nothing to hide and much to be proud of. " "We don’t pretend to be perfect and we are learning all the time," he continued, highlighting some recent changes that have been made to the practices in the South Yorkshire warehouse following discussions with its staff-elected Employee Forum. ASOS Responds To Allegations ASOS Responds To Allegations "The picture of an uncaring, secretive and exploiting employer from Victorian times is false," Beighton added. ASOS Refutes Working Conditions Concern. Zara Is the Latest Fast Fashion Retailer to Launch an Eco-Friendly Line. Zara’s owner Amancio Ortega is the second richest man in the world, according to Forbes, with a $67 billion dollar net worth.
And someone who’s made such a killing off a fast fashion clothing brand certainly knows that his wealth doesn’t come without a cost to the environment. Next to oil, the fast fashion industry has been noted as the second most polluting industry in the world, and with this information, it’s up to leaders in the business to do something about it. Luckily, Zara is following the lead of other fast fashion retailers like H&M, launching the Join Life collection, an eco-friendly range of clothing crafted from materials like Tencel, recycled wool, and organic cotton. “The collection embraces a woman who looks into a more sustainable future,” Zara explained in a post to Instagram. Zara has rolled out environmentally friendly initiatives before. 5 New Solutions For The Fashion Industry's Sustainability Problem | Co.Exist | ideas + impact. Five designers revolutionising sustainable fashion. The boundless information made available by the internet has resulted in a new generation of inquisitive consumers, no longer content to buy into brands without first doing their research.
As discussions surrounding sustainability continue, the fashion industry has begun to consider its own eco footprint and source sustainable alternatives to man-made fabrics. Designers such as Vivienne Westwood have been vocal activists in the past – in the last two months alone Westwood released a fashion film detailing corporate exploitation of natural resources as well as attending and speaking at the recent Parley for the Oceans summit. As our friends at AnOthermag.com have pointed out – green is the new black. However, Westwood is no longer alone in her consideration of the world we live in – even large brands such as Prada have pledged complete transparency with regards to environmental policy. AURIA are the London-based swimwear brand creating futuristic styles from recycled fabric. 7 Challenges Facing Emerging Designers Who Don't Want to Sacrifice Sustainability for Growth. In October, 10 brands were chosen for the inaugural CFDA + Lexus Fashion* Initiative based on their focus on socially and environmentally responsible practices.
The new business development program and competition evolved from the annual "Eco Fashion Challenge" on which the two companies partnered previously; and the three brands that see the most evolution over the 17-month program stand to win monetary prizes: $150,000 for the grand winner and $50,000 each for two runners up. On Monday, halfway through the program, the participants gathered in New York City for a series of short presentations and Q&A sessions with their fellow participants, mentors and advisory board members. As the designers of each brand explained their challenges and highlighted their strides, several common themes emerged that were both specific to small-scale businesses and reflective of the industry-wide barriers to more socially and environmentally conscious practices in design and production.
Those Cheap H&M Shirts Are Worse Than You Thought. The 10 Commandments of New Consumerism | Intelligence | BoF. LONDON, United Kingdom — For decades, a brand’s only priority was to create the best possible product at the most competitive price to ensure sales. But as consumers develop a more comprehensive understanding of issues like sustainability, authenticity and transparency, brands and retailers are being forced to change the way they sell in order to survive.
This change in consumers’ attitudes has a term — “new consumerism” — coined by research firm Euromonitor. “[Its] about today’s consumers reassessing their priorities and increasingly asking themselves what they truly value,” says Sarah Boumphrey, Euromonitor’s global lead of economies and consumers. “[And] conscious consumption replacing the conspicuous consumption of yesteryear.” As customers reassess their priorities and question what they truly value, BoF outlines the 10 factors that define new consumerism, and what this change in shopping habits could mean for fashion brands and retailers. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. New York Designers Share Their Sustainability Goals at the CFDA + Lexus Panel. Yesterday, the CFDA + Lexus Fashion Initiative hosted an afternoon of presentations and open discussions on sustainability and innovation within the fashion industry.
On hand to share their goals (and take questions from a panel of consultants, activists, and eco-minded business owners) were Tome’s Ramon Martin and Ryan Lobo, Dezso’s Sara Beltran, Prabal Gurung, and Brother Vellies’s Aurora James. Each designer addresses sustainability in a different way for their business, whether it’s socially—i.e., creating jobs in underdeveloped countries—or environmentally, as in cleaner production practices, the use of recycled and reclaimed goods, and the preservation of oceans and forests. But there were points of similarity, too, which other designers—and editors, buyers, entrepreneurs, and fashion fans—would be wise to consider. Below, see three major ways these designers are working toward a more thoughtful and balanced industry. 1. 2.