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Olivia Wilde Tapped for H&M’s Conscious Exclusive Line. Learn more about inspiring people in fashion. WHAT IS YOUR FAVOURITE 'SUSTAINABILITY IN EVERYDAY LIFE' THING?

Learn more about inspiring people in fashion

”I recycle, I conserve water by limiting how often I wash my jeans, as well as limit how much water I waste while bathing, I'm thoughtful about our household’s consumption of meat, I read the paper on my iPad, I buy vintage goods when possible. Zara Join Life Sustainable Collection. It seems like Zara, the reigning champion of all things fast fashion, is taking notice of many shoppers' slowly but steadily developing buying habits.

Zara Join Life Sustainable Collection

On Tuesday, the trend powerhouse debuted its first sustainable collection entitled #JoinLife, which, according to its website, "embraces a woman who looks into a more sustainable future. " 5 New Solutions For The Fashion Industry's Sustainability Problem. It's the holy grail for the fashion industry: Can manufacturers seamlessly close the loop on fabric, so an old T-shirt or dress headed for the landfill can be turned into something new?

5 New Solutions For The Fashion Industry's Sustainability Problem

The world now buys more clothing than ever before in history; the average American throws out 68 garments in a single year. A new €1 million competition asked for new ideas to help the industry become more circular. What Sustainability Means To The Millennial Generation. Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide According to Goldman Sachs, there are around 92 million millennials in the US currently, making them the largest demographic in American history so far.

What Sustainability Means To The Millennial Generation

Critically, they are also set to be the most important consumer group yet, with estimates of annual spending projected at around $200 billion by 2017, and $10 trillion over their lifetimes as consumers. With these figures comes the all-important question of how business can best cater to this multi-faceted millennial marketplace—the real questions being what do they value? And therefore, what do they want to spend their money on? The question points us back to sustainability. Recent studies indicate that millennials have a new, insistent consumer appetite that is colored distinctly green. However, the main problem facing these pioneering brands is gaining consumer exposure. Sustainable Growth in the Fashion Industry.

Sustainability encompasses three main areas: environmental, social and economic.

Sustainable Growth in the Fashion Industry

Over the last decade sustainability and sustainable growth has become one of the most prominent and important topics in our society. Even calling it a topic, would somewhat marginalise something that many would refer to as a global issue which is often overlooked usually due to monetary reasons. Meet the future stars of sustainable fashion. A new breed of fashion designer is putting ethics at the heart of everything they do.

Meet the future stars of sustainable fashion

No longer is sustainability and social responsibility a token extra or cynical marketing ploy. H&M on Conscious Materials. ASOS Releases Statement Addressing Working Condition Allegations. Zara Is the Latest Fast Fashion Retailer to Launch an Eco-Friendly Line. Zara’s owner Amancio Ortega is the second richest man in the world, according to Forbes, with a $67 billion dollar net worth.

Zara Is the Latest Fast Fashion Retailer to Launch an Eco-Friendly Line

And someone who’s made such a killing off a fast fashion clothing brand certainly knows that his wealth doesn’t come without a cost to the environment. 5 New Solutions For The Fashion Industry's Sustainability Problem. Five designers revolutionising sustainable fashion. The boundless information made available by the internet has resulted in a new generation of inquisitive consumers, no longer content to buy into brands without first doing their research.

Five designers revolutionising sustainable fashion

As discussions surrounding sustainability continue, the fashion industry has begun to consider its own eco footprint and source sustainable alternatives to man-made fabrics. Designers such as Vivienne Westwood have been vocal activists in the past – in the last two months alone Westwood released a fashion film detailing corporate exploitation of natural resources as well as attending and speaking at the recent Parley for the Oceans summit. As our friends at AnOthermag.com have pointed out – green is the new black. However, Westwood is no longer alone in her consideration of the world we live in – even large brands such as Prada have pledged complete transparency with regards to environmental policy. AURIA are the London-based swimwear brand creating futuristic styles from recycled fabric. 7 Challenges Facing Emerging Designers Who Don't Want to Sacrifice Sustainability for Growth.

Those Cheap H&M Shirts Are Worse Than You Thought. The 10 Commandments of New Consumerism. LONDON, United Kingdom — For decades, a brand’s only priority was to create the best possible product at the most competitive price to ensure sales.

The 10 Commandments of New Consumerism

But as consumers develop a more comprehensive understanding of issues like sustainability, authenticity and transparency, brands and retailers are being forced to change the way they sell in order to survive. New York Designers Share Their Sustainability Goals at the CFDA + Lexus Panel. Yesterday, the CFDA + Lexus Fashion Initiative hosted an afternoon of presentations and open discussions on sustainability and innovation within the fashion industry.

New York Designers Share Their Sustainability Goals at the CFDA + Lexus Panel

On hand to share their goals (and take questions from a panel of consultants, activists, and eco-minded business owners) were Tome’s Ramon Martin and Ryan Lobo, Dezso’s Sara Beltran, Prabal Gurung, and Brother Vellies’s Aurora James. Each designer addresses sustainability in a different way for their business, whether it’s socially—i.e., creating jobs in underdeveloped countries—or environmentally, as in cleaner production practices, the use of recycled and reclaimed goods, and the preservation of oceans and forests.