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Liquidator
Facebook Fans Valued at $3.60 Each [STATS]
According to a new study released by social media management company Vitrue , Facebook Fans are valued at $3.60 a piece in earned media for big brands. When scaled to Fan Pages with one million Fans, that equates to $3.6 million annually — and Vitrue says that this is just the tip of the iceberg. As more brands and companies start to make real investments in social media, having a handle on what kind of value various platforms can offer becomes extremely important. After all, why invest in something if you aren't going to get anything back? Vitrue manages more than 45 million Fans for a variety of different companies, including entertainment, media, retail and restaurant companies. Its team sampled data from their clients' Pages to come up with their valuation.Social Media
Are these the 10 best corporate blogs in the world?
My reaction to most company blogs: “Blah, blah and double blah!” I recently taught a class on corporate blogging at the social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). Before I provide my view of the best of the best, here are a few general observations about the state of corporate blogging:Wie sieht die aktuelle Social Networks Landschaft in der Schweiz aus? Der Wachstum von Facebook in der Schweiz ist seit Januar mehr oder weniger neutral. Wie sieht es aber mit den anderen Networks aus. Ich habe dazu Google AdPlanner befragt. Das Ergebnis: Facebook mehr oder weniger stabil auf hohem Niveau.

